I’ve been resisting LinkedIn newsletters for months.
“I have my own newsletter. If people want it, they can subscribe on my website. Bah humbug.”
That was the narrative in my head. I’d heard about LinkedIn newsletters, but I wasn’t gonna do it.
Then I got a tip that they’re really a thing. So yesterday I finally caved.
What Happened Next
I took my Fridays Off newsletter, copied the content, pasted it to LinkedIn, and announced I now have a LinkedIn newsletter.
I thought: “I’m doing the work. We’ll slowly build the audience. We’ll see what happens.”
This morning I checked on it.
344 subscribers. Already.
How LinkedIn Newsletters Actually Work
Here’s what I didn’t know:
If you have a creator account and start a newsletter, LinkedIn will auto-subscribe people who:
- Follow you
- Have notifications turned on
- Interact regularly with your content
Which means when I post my next newsletter, all 344 of those people get a notification. Bell goes off. “Pat Miller said something smart” (at least I hope that’s what they think).
It’s been less than 24 hours.
Why This Matters for You
If you’re a newsletter person and you’re NOT syndicating to LinkedIn:
- You’re leaving distribution on the table
- LinkedIn is handing you subscribers for free
- Every newsletter post triggers notifications to your engaged audience
- It takes almost no extra work (copy, paste, publish)
The Setup
- Make sure you have a LinkedIn creator account
- Start a newsletter (it’s in your publishing options)
- Copy your existing newsletter content
- Post it
- Watch LinkedIn auto-subscribe your engaged followers
I wish someone had told me this sooner.
This is something I’m gonna be watching closely. If you try it, let me know what happens.
