How do I raise my rates?

Raising your rates means charging more for the work you already deliver, and the math is friendlier than it looks. Raise a price 10 percent and you can lose a quarter of your clients and still take home the same profit.

If you can’t remember the last time you raised your prices, it’s been too long. Quit charging too little. Here’s everything we’ve covered on it, starting with the one I’d read first.

Start here: How to Raise Your Rates Without Losing Clients

Every answer on this

• How to Raise Your Rates Without Losing Clients
  How much should I charge, and how do I raise prices safely?
• When Should You Raise Your Business Rates?
  When and how often should I raise my rates?
• How to raise your rates without losing money
  If some clients leave after a price increase, do I still come out ahead?
• How to Raise Your Rates by Building More Demand
  Why am I scared to raise prices, and how does more demand fix that?
• Why fewer customers means it’s time to raise your prices
  My customer count is dropping. Are my prices too low?
• What to Say When They Say They Can’t Afford You (Businessing episode)
  What do I say when a prospect says they can’t afford me?
• Should you charge more for in-person events?
  Should my in-person event cost more than the online version?
• How to Respond to Negative Comments About Your Business
  Someone called me expensive online. Should I lower my price?
• Upselling for Small Business: The Car Wash Way to Boost Your Revenue
  How do I add higher-priced options to what I already sell?
• How many clients can you actually take on?
  How many clients can I handle, and when does being full mean I should raise rates?
• Should I Let Customers Pay What They Want?
• Should I Speak for Free When They Won’t Pay Me?

From the show

• What to Say When They Say They Can’t Afford You (September 22, 2026)
• How Do I Raise My Rates Without Losing Clients? (March 16, 2026)
• How Do I Create a Premium Service My Best Clients Will Pay For? (February 25, 2026)
• How Do I Know When to Raise My Rates? (Hint: Today) (February 19, 2026)

Questions owners ask

How much should I raise my rates?

Start with one thing you sell and raise it today. The math on a 10 percent increase is on your side: you can lose a quarter of your clients and still make the same profit with less work. Read: How to raise your rates without losing money

How often should I raise my prices?

If it’s been two years since your last increase, you’re making roughly 15 percent less in real money than you were. Check your prices at least once a year. Read: When Should You Raise Your Business Rates?

Won’t I lose customers if I raise my prices?

Some, maybe. Fewer customers paying more can still be a record year. Fewer customers paying the same is just a bad year with extra steps. Read: Why fewer customers means it’s time to raise your prices

What do I say when someone says they can’t afford me?

We worked through this one live on the show, word for word. Read: What to Say When They Say They Can’t Afford You

More topics: What you sell · Getting clients · Money · Hiring and handing off · Time and burnout · Keep going · AI

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