This week, I want to talk about spending money.
Now, I get it—this is the time of year when you’re looking through your taxes, reviewing what you made (or didn’t make), and thinking: Man, I wish I had more profit. I should have spent less money in 2024.
That’s a good instinct. Running lean is smart. But there’s one expense that small business owners should never feel guilty about. One category of spending that needs to be decriminalized.
Education: The Best Investment You’ll Ever Make
It is never a bad idea to invest in yourself—whether that’s taking a course, reading a book, or learning from someone who’s already figured out what you’re struggling with. Sure, education costs money. Some courses come with eye-watering price tags. But when you actually apply what you learn, it almost always pays off.
And here’s the thing: many online courses come with a 7-day money-back guarantee. If you buy a course and it sucks, return it. Advocate for yourself. But if you go all-in and actually do the work, you’ll come out ahead.
I know this because I did it this past weekend.
I Was Stuck, So I Invested in a Course. Now I’m Not.
I hate working all weekend. But last weekend, I spent the entire time diving into a course that forced me to look at my business differently. And guess what? It helped. A lot.
So if you’re sitting there debating, Should I really drop a couple hundred dollars on this? The answer is: YES.
I’m not saying you should send me the invoice (though, you know, I’d consider it). But if you’re stuck and you know education is the answer, take the leap. Future-you will be grateful.
And no, I don’t have a course to sell you right now. (This would have been a perfect time to plug one. I need to take a course on selling better, apparently.)
Remember, education is an investment in your ability to run your small business. When in doubt, buy the course.
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