What to Do When a Hot Lead Ghosts You (The Art of Never Stopping)
Wondering how to follow up with a hot lead when they suddenly go silent? It takes persistence, professionalism, and a human touch to re-win them.
Where to Start with AI If You’re Not Techie (And Why SOPs Matter Now)
The more you use AI for your business, the more you’ll understand what it can and can’t do for you. So here’s why SOPs matter in the age of AI.
How to Get the Right Stuff Done: Time Management for Solopreneurs
Time management is critical for solopreneurs: stop giving away 90-minute blocks to things that don’t pay off.
4 Reasons Hiring Is Broken in 2026 (And What Small Business Owners Should Do Instead)
Employers think hiring is broken. 89% of business owners are having trouble finding qualified workers.
Why Staying Solo Might Be Your Best Growth Strategy in 2026
The hire-to-grow playbook is outdated for most solopreneurs in today’s labor market. So, what’s the best growth strategy for you?
90% of Social Media Posts Are Now AI-Generated: What This Means for Small Business Owners
9 out of 10 social media posts are now AI-generated, according to a study analyzing 40,000 posts on LinkedIn and Facebook.
How to Use the “2026 Is 2016” Nostalgia Trend in Your Small Business Marketing
Nostalgia marketing is surging in 2026 with the “2026 is 2016” trend dominating social media.
How to Recession-Proof Your Small Business: The 4 Buying Motivators Framework
Four buying motivators exist: Pleasure in the Present, Pleasure in the Future, Pain in the Future, and Pain in the Present.
How to Market Your Small Business with No Budget: The Customer Treadmill Framework
Stop thinking “marketing” and start thinking “customer treadmill”—your goal is a steady stream of paying customers, not brand awareness.
So you want to get better at marketing? How to start tracking the numbers that will help you do that
Learn how to track the right marketing KPIs for your small business so you can make confident, data-driven decisions without getting overwhelmed by numbers.