Back to school marketing ideas for any small business
Back to school marketing means tying your offer to the season your customers are already living, even if you don’t sell a single school supply.
How Do I Take a Week Off From My Business?
Five steps a small business owner can use to take a full week off: claim the week, clean it out, schedule content, clear projects, and unplug.
Will AI replace your small business website?
AI is starting to replace the website as the place people shop. Your site isn’t worthless, but the front door to your business is moving.
Send your invoices today: the habit costing owners money
Not sending invoices on time is one of the most expensive habits in small business. The fix: send the invoice the day the work is done.
I feel alone running my business. What should I do?
Feeling alone running your business is normal, and it’s costing you money. Here’s what to do about it this week, from the Small Business Owners Community.
The judgment premium: why your thinking is worth more than AI
Judgment is deciding what matters and choosing a path nobody handed you. It’s the most valuable thing you sell now that knowing things is cheap.
How to explain what your business does so people remember it
Pick one clear thing you do, for one clear group of people, and repeat it everywhere until strangers can say it back to you.
How to handle a customer complaint without giving away the store
Say yes with a condition: tell them they’re outside your policy, confirm the problem is real, then give them something of real value anyway.
How to use scarcity in small business sales
Scarcity means putting a real limit on how much you’ll sell or how long, so buyers act now. It only works when the offer is ready.
How to clean up your Outlook inbox before you add AI
Set up one Outlook rule first. Any message containing the word unsubscribe goes to a read and review folder. Do that before you bolt AI onto a mess.