How to get found in AI search: GEO for small business
GEO is making your business easy for AI tools to know, trust, and quote when they answer a customer’s question. Google no longer sends everyone to a website.
Why working for yourself beats a job
The biggest advantage of working for yourself is control. You decide when you work, who you work with, and what your day looks like.
This week on Businessing: September 28 to October 1
There was no live show this week, and Businessing is back on Monday, October 5.
Strategic quitting: how to cancel a meeting that stopped working
Strategic quitting is deliberately ending commitments that no longer move your business forward. Start with the recurring meeting nobody attends.
How to find customers who already need you
Go where the problem you solve is actively happening, instead of waiting for the right person to stumble onto your ads. Show up there and be useful.
AI content crackdown: what it means for your marketing
Social platforms have started demoting fully AI-generated posts and videos. AI-assisted still works. Fully AI-made gets buried.
How to reduce friction in your sales process
Sales friction is every step between a customer wanting what you sell and paying you. Remove one step this week and more people will finish buying.
What AI changes for small business owners
AI is a lie detector for a business owner. As it removes money, labor, and time as reasons you haven’t built the thing, what’s left is whether you wanted to.
How to name your product so people remember it
Name the transformation your customer gets, not the item you hand them. Then use plain words, try alliteration, and borrow a phrase people already know.
How to start a Zoom meeting without the awkward silence
The first five minutes of a Zoom meeting are connection time, not content time. Talk to one person by name the moment they arrive and the room warms up.