Originally aired Monday, January 19, 2026. Businessing is now a weekly show with a new episode every Monday.
Short answer: Add at least one offer that solves pain in the present. People cut pleasure purchases first when money gets tight, but they still pay to fix an urgent problem. Figure out where your main product sits. Then build something closer to the emergency end, like repairs or a ready-to-go emergency service for current clients.
This was the very first episode of Businessing. I started with why I brought the show back. A new study says nine out of 10 social posts are now written with AI. I think that leaves owners as isolated as we were in 2020. Then we looked at ski towns losing visitors to a bad snow year and asked a hard question. If your customers went away tomorrow, could you survive it? I walked through the four reasons people buy, from pleasure in the present down to pain in the present. Then I showed how to add an offer people need even in a downturn. In the Idea Slam, I answered how to market a small business with little to no budget.
Businessing is the weekly show where small business owners figure out what to do next, with a new episode every Monday. Hosted by Pat Miller, founder of the Small Business Owners Community: owners only, nobody pitching, $19 a month.
Key takeaways
- Figure out whether your main product is pleasure in the present, pleasure in the future, pain in the future, or pain in the present.
- If everything you sell is a pleasure purchase, build at least one offer that fixes an urgent problem for the clients you already have.
- With no marketing budget, pick your best, most profitable product and describe the exact transformation a client gets, not the features.
- Narrow who you serve by group and then by life stage, like men over 40 recovering from a health scare.
- Say your one clear message over and over until you're sick of it, because that's when people are just starting to hear it.
Questions this episode answers
How do I protect my small business from a recession?
Make sure you sell something that solves pain in the present, because that's the last thing people cut. Pleasure purchases like dining out or optional courses go first when money gets tight. Look at your product line and add an urgent, problem-solving offer, like a jeweler who also does repairs.
How do I market my small business with no budget?
Stop thinking about marketing and think about building a steady stream of customers. Pick your best product, describe the exact transformation it gives, and name a narrow audience down to a life stage. Then say that message as often as you can, everywhere, until you're known for that thing for those people.
Why do people stop buying from small businesses when the economy gets bad?
Buying runs on four motivators: pleasure in the present, pleasure in the future, pain in the future, and pain in the present. Pleasure in the present is the most fragile, so it's the first line item people drop when anxiety spikes. Pain in the present, like a broken toilet or a crashed server, gets paid for almost no matter what.
Can I use a pop culture trend in my small business marketing?
Yes, as a short campaign that doesn't change who you serve. Try a two-week or one-month theme, like a nostalgia look or a play on a famous TV show. It can freshen your brand without taking you off message.
Worth quoting
If you are a product for everyone and you're not Coca-Cola, you're probably a product for no one.
Pat Miller on Businessing
When you're small, like you're my size small, you're trying to build a customer treadmill.
Pat Miller on Businessing
you say that as frequently as possible. As often as possible until you're sick of it, and when you are sick of it. Everyone is just starting to hear that for the first time.
Pat Miller on Businessing
So I encourage you today to sit down and think about what can I offer my clients that gives me a more present pain solving product?
Pat Miller on Businessing
On the show
- Idea Slam question: How do I market my small business with little to no budget?
In this episode
- Debut episode and the week's news
- AI-written social posts and the loneliness problem
- What if your customers disappear overnight?
- The four reasons people buy
- Adding a pain-solving offer: jeweler and travel advisor examples
- Idea Slam: marketing with no budget
- Using nostalgia trends in your marketing
- Does your AI chatbot like you?
Watch, listen and join
- Watch this episode on YouTube
- Apple Podcasts
- Listen anywhere
- Small Business Owners Community
- The Small Business Library (add it to your AI tool)
More on this topic: Money answers from the Small Business Owners Community
Full transcript
And good morning. It's January 19th and we are Businessing. I'm your host Pat Miller, founder of the Small Business Owners Community, and I'm so excited to kick off this show today. Why? Because we have a lot of stuff that we need to talk about. Stuff in the news stuffing going on in business, like we've got a lot to cover.
So on today's show, I think we've entered a new social pandemic. There's your pick me up story for a Monday. It's in fact the reason why I started this show. I'll explain in a bit our question of the day. What can you do to promote your business? You don't have any money. Like, how can I grow my customer count without spending a dime?
And then we're gonna get deep into a question that follows reality that's happening to ski towns in Colorado. How can you protect your business if all of your customers go away? That's what's happening in Vail right now, and we'll share that in a bit. And the last one is, I gotta be honest, my favorite story of the day.
What if your AI chat bot secretly hates you because it might, and we'll find out together if your AI chat bot secretly hates you. So as you log in and you join us, make sure you say good morning in the chat for two reasons. One, because I'd like to know that you're here, and two, I'm doing something on this show called The Small Business Spotlight Sponsorship.
So as you say, hello. Drop a link in the chat with who you are and what you do, and I'll feature it on screen, uh, one person by the way, and it will go out over all the different channels that we're broadcasting on. So say good morning in the chat and tell us who, who you are and what you do. And, uh, we may feature you here on the show.
So let's start with the news and holy cow. We are staring down the barrel of a potentially wild business week. If you haven't paid attention to the news at all, Trump and the EU are arguing over Greenland. Trump announced a new tariff to put pressure on the EU, and all the heads of the EU got together.
Now they're gonna slap a tariff back on the United States. So there's this retaliation happening over Greenland, which I guess we need, and maybe we'll get or we won't. It's percolating. The markets don't open until tomorrow because today is Martin Luther King Jr. Day. Happy Martin Luther King, Jr. Day to you.
So we will see what happens with the markets, uh, when they go live tomorrow. Will there be chaos? There might be in other news, a US carrier group like aircraft carrier, steaming to the Middle East right now with big rumors that there might be a strike on Iran looming. Great. And if you haven't seen, Minneapolis is pretty much crazy.
It's the epicenter of immigration enforcement, uh, protest, federalism conflict. And the other thing is it's just damn cold. It is so cold to Minneapolis right now. I, I gotta give respect to anyone that's standing outside right now in Minneapolis. I just looked three below zero negative three. So they are dedicated and doing what they believe in, but damn, that is cold.
So we could have our entire business week blow up in front of our eyes. We'll keep an eye on it. Let's see if we have someone we can feature this morning inside our small business spotlight. Okay, let's have Mitch do it. Morning, Mitch. Mitch from Paul's Jewelers. Thanks for tuning in. I wanna hear who you are and what you do.
Put a link in the comments and we can have everyone across all the different chats. See you as well. Lead story today, I think we've entered a social pandemic, and this is the second pandemic in the last few years. This show is here to fight it. Now let's flashback. Six years ago, you may remember what it was like to be a small business owner.
If you were running your business back then, one day you're going out to lunch with your friends, you're going to the local happy hour with the Chamber of Commerce, and the next day you literally could not leave your house. You literally couldn't go to your business. Everything was under lock and key.
And not only that, it was under lock and key, and no one knew what was going to happen, so we had to all go home and then we had to figure out how we were going to business and how we were gonna make any money, and our entire support system got cut off at that moment, at that precise moment, in the middle of March, 2020, everything stopped working.
Our entire support system evaporated. You remember that? Yes. That's a usual suspect's reference, by the way. Plus one if you got that. So we all woke up with no support system and that's when a show like this and the small business owners community emerged. Because I said, you know what? This is not gonna stand.
We're not gonna have no support system. So we started a daily live show called Small Business Rally Point, and my logic on it was, damnit, we need this. So I'm gonna start, uh, start it. So we woke up every day and we tried to make a connection with anyone or anything that was real because you were at home.
You remember that feeling? It's got awful. I think right now we're right back at that exact same moment. I do. Is it a little bit different? Yes, but I think the feelings of loneliness and isolation are growing all the same. Why? Well, a new study shows that nine out of 10, nine out of 10 social media posts are now being created using ai nine of 10.
The study was by the Media and Journalism Research Center. They analyzed 40,000 public social media posts on LinkedIn and Facebook, comparing those accounts from 2024 to now, and they determined nine out of 10. Created using ai. So the short story is most people have stopped trying to be themselves online whatsoever, and nine out of 10 posts that we read right now are created by ai.
So think about what you're watching right now. This show as I talk with Angela and Alan and Talmar and Mitch and, uh, Lisa Raebel and Elsie. Good morning friends. Let's put the chat on the screen so everybody can see all your beautiful faces. We're all connecting in real time right now, but if you were to scroll off this show, not recommended, but if you were to scroll off of this show, 90% Odds The Post before me and the post after me wasn't created by a person.
Where does that leave us? That leaves us in a synthetic social media state that leads us into the dead internet theory, which is it's gonna be bots, talking to bots. And I think this morning as you woke up and looked at your feed, you're kind of swimming in a sea of make believe content. There's no real human connection, there's no conversation left.
It is becoming average, repetitive. M dashed. It all sounds the same. You know that AI sound, oh, it's not this, it's that. Or it talks in choppy sentences that are all short and they all say the same thing. And the trick is we're all kind of doing it, but I don't think we're fooling anybody. Do you, do you think, I'm curious, do you think that we're fooling anybody?
I, I don't think so. So what are we gonna do about it? If you're running a solo business like I am, and many of you are, we have to feed the social media machine because we have to communicate on social and try to connect with our ideal audience. And if you're doing social media right, with AI Assist, you're giving it as much context as you can, as much conversation as you can.
You're trying to make it sound like you as human-like as possible. That's what leads me back to why this show needs to exist. This show needs to exist because we need to have a daily meeting for entrepreneurs in the United States. We need to have a conversation that is in real time, so I can look here and see your beautiful faces, and we can have a conversation where we're talking about what's actually happening, not a stream of highlight reel content that was written by a robot.
Maybe that person spent zero seconds putting any time into real emotional connections. That's why I'm bringing this show back. That's why I wanna lead this conversation because I think we've reached a point where we're just, or soon going to be just as a isolated as we were back during the pandemic. So I want to be here for you, and I want you to be here with me, and we are going to have this conversation because.
Here's the rub as we go out and share our story on social media. The question is, is it better to be present or to have presence? Is it better to be in their feed so they can see your robotic junk or to actually be real, to actually have an opinion, to have a conversation, to be authentic and share what you believe.
Because in early November I was looking through what was I gonna do here? What was I gonna do with the SBOC? What was I gonna do with sharing content and bringing people together? And I realized that no matter how strong my social media content might be, like if it was doing well, it's still kind of a soulless conversation.
There's no human connect. That's what this show is here to do, to create a daily meeting for small business owners to learn from one another, to celebrate our wins together, to stay on top of the trends that we need to know, and of course, to make the most money possible because. I love money and I, I'm pretty sure you do too.
So we're gonna build the small business lifestyle that works and we're gonna do it around this show. I'm really excited to have you here now to make sure that that real people's part works. Make sure you put into the chat. Your business name, your links, and you say hello to the people that are there.
'cause we currently are broadcasting on eight different platforms all at once. So when we click the button, we can show everyone that's watching in real time on the screen and see the conversation that's happening. So make sure that you leave your thoughts inside the chat. Now this show is gonna be today and Wednesday, the next week, today and Wednesday.
And then we're going full-time Monday through Thursday. As of February 2nd, and for some reason if you can't make it live, 'cause you've got clients to service and things to do, the show will be put out on all the podcast aggregators. It'll be here on YouTube as well. This is gonna be our daily meeting for live conversation.
That's what we're doing here. Let's
to protect your business if your customers left you in an instant. And the reason why this is on my mind today is because the city of Vail, Colorado Mountains all around it. What do they do to make a ton of money? Ski slopes, right? They want a lot of snow, so a lot of people come out there and ski. Well, they haven't had a lot of snow.
In fact, they've had very little snow this year and they've cut their 2026 earnings outlook big time because there hasn't been enough snow and they've had a 20% drop in visitors to their resorts. It's the worst snow pack. Since 1978. So they are on really hard times in Vail. Now, you probably don't care about ski resorts.
I'm not bringing it up to talk about ski resorts, but I'm bringing this up to talk about your business. And the question is, what if something happened outside of your control? Could you survive it? How? How diverse is your product line such that if this one product line went away, are you out of business?
Well, I want to go through the different stages of buying to make sure that we're thinking about what you do and you've got something that people absolutely need. Even if the economy were to tank or for some reason, uh, they didn't wanna choose to spend money with you. So what might be outta your control?
You're a snowplow business and there's no snow. You are a travel advisor in the economy. Dumps or Mitch the jeweler. Uh, you know, are people gonna buy, uh, expensive, lavish jewelry for beautiful wives named Abby? Not if I don't have any money remodeling family photography. Abby, all of this stuff might be at risk if your only product.
Is at the top, the least needed type of sale for a client. So let's review the different buying motivators, and I've got a few ideas on how maybe you could become more critical to people that have money to spend even when they don't have a lot of it. So let's start with the most vulnerable. The, the, the weakest.
Product you could offer people because this could go away in an instant. Very similar to no Snow and Veil. So the most vulnerable type of sale is if your clients are buying what you sell for pleasure in the present. Pleasure in the present. It's an entertainment product. It's dining out at a fancy restaurant, impulse purchases.
It's the first line item that goes away when anxiety spikes the, the economy tanks. People get a little bit like this. So it's pleasure in the present. Is that what you sell? Pleasure in the present. The next layer down would be pleasure in the future. So even when the economy's bad and Tanya Travel Advisor is quick to point out to me, people still will take dream trips.
They'll save up for it and they'll do it 'cause it's important. But some other purchases that may be a little more at risk coaching programs, courses, optional things, this pleasure. In the future, I would like to learn how to X, Y, Z. I don't need to. I would like to. Pleasure in the future, these aspirational purchases that are there.
So that is the next one, because they may say to themselves, I see what you've got here, but I'm gonna start that next month. 'cause money's a little bit tight. Is that your product? So think about what you sell. The first layer is pleasure in the present. The second layer is pleasure in the future. Okay, the next layer down.
Would be pain. Pain in the future. So this is more urgent. People are not going to not solve these last two problems because it's gonna get rid of pain in the future. So pain in the future is a strong one, but they still have to have a little belief to pull the trigger. So an insurance policy, um, security.
Compliance, preventative maintenance. That's a really good one. Hey, uh, your, your right tire doesn't look that great. You don't have to change it today, but you really should. It, it triggers that fear mechanism and someone might say, you know what? I'm gonna gamble on it. I, I know it needs to happen, but not now.
So maybe it'll happen. Maybe it won't happen to me. That's the third layer down, and then the final layer. Pain in the present. This is the one that if you are selling, people are gonna buy. Provided aliens don't land. People are gonna buy to solve pain in the present, primal, evergreen toilet overflows. You call the plumber, your tooth is killing you.
You go to the dentist, your server crashes, your computer and your business are down. You're gonna pay whatever it takes to make it go away. You see what I mean? So if you contrast. Pain in the present with pleasure in the present. Someone could say, yeah, we're not, we're gonna eat at home tonight. Very flimsy.
Value prop or Wow, as a comedian once said, there's poop in the bathtub. Okay, I'm calling somebody. Poop in the bath. I'm calling. There's no poop in the bathtub. That's not happening. So where does your product lie? Pleasure in the present. Pleasure in the future. Pain in the fat in the future. Pain in the present.
Now, if you're in the first two exclusively, you need to reconsider your pro product offerings because I think we should create a product that's further down the pipe for you to give you something to lean back on should things get a little sketchy. And I have an example for the travel advisor, or we could also do Mitch the jeweler who's tuned in this morning.
So let's do the jeweler first. Pleasure in the future. Would be just stopping by on a whim to buy Abby a, a big diamond tennis bracelet. Just 'cause I love her so much. Abby's my wife by the way. Okay, cool. But if I was really hard up for money, I wouldn't do that. Now one of the things that's pain in the present that jewelers do well is I need to propose to Abby.
I need a ring. So any good jeweler's already talking about engagement rings. Fine, but how else might they create a pain in the present product to move the urgency of their business up a little bit? Well, Mitch, member of the community does a really good job of this. He balances his business with this beautiful showroom full of lavish jewelry, but he also is sitting on jewelry repair.
Abby's engagement ring or wedding ring loses a diamond. She's gonna take it in and get it fixed. That's a little more urgent that I'm gonna need something new. So that's an awesome example. So Mitch, if he didn't have jewelry repair, could look at his jewelry business and say, you know what? I could ensure the urgency of my business with my clients if I were to offer a product that might be a little bit more pain in the present.
Another example, travel advisor. So Tanya also a member of the community. So let's say. She's selling a trip to Japan. We've always dreamed of going to Japan. Ooh, economic downturn. Not gonna go. So how might Tanya offer another product that's a little more urgent? And I had this idea driving back from the gym this morning and I wanted to share it.
'cause I thought, oh yeah, this could really help Tanya out. So the idea would be what if you were the emergency travel contact for all of your clients? You create an emergency folio for them because there's pleasure travel, then there's gotta go right now travel. So if you got a call today that a loved one of yours from way across the country was in the hospital and you had to get there as quickly as possible, like you gotta leave today.
Well, if your life was cast into emotional chaos, what if you could go to your travel advisor and say, I gotta get to Los Angeles tonight? That travel advisor already had an emergency folio ready for you knew what airlines, what hotels to book. Do you wanna rent a car or not? And it's one call and you're done.
You are there for your clients when they need you, because that's a situation where I'm traveling whether I'd like to or not. It is pain in the present. If Tanya knew all of our travel preferences, which she does because she books our pleasure travel. If she was also talking to her clients to set up the emergency folio, that it's literally one call and you're good.
That could start a conversation with clients. That gets you some business, even when things aren't as great. It could keep things going if the business, uh, the economy were to downturn. Now, I use these two examples, not because they're the greatest examples of all time. I'm using these examples. So you are sitting there thinking, huh, what should I be offering?
Alan Fisher travel or investment advisor who's on the call? Pleasure in the future, or pain in the future might be, you know what? I gotta make sure that I'm taking care of my 4 0 1 Ks and I get 'em all rolled over into one spot. But pain in the present is, oh my gosh, my parents passed away. Oh my gosh, my spouse passed away.
That immediate pain in the present solution that has to happen that Alan's there to take care of business straight away, which I know he does a great job of. It's just another example. So I encourage you today to sit down and think about what can I offer my clients that gives me a more present pain solving product?
Because the economy may take a dump. I don't think it's going to, but it could. And if it did, how do you move closer to that value prop of people needing pain relief right now? It's something we could brainstorm for every one of you. I want you to think about it for your business and get to work. Now the Idea Slam is coming up and today on the Idea Slam, we're gonna brainstorm how do I market my small business with little to no budget?
And just for the record, the idea Slam will soon, hopefully feature. Nice smelling, good looking people like you, and we will idea slam on the air live without a net with whatever business problem you have. So if you'd like to come on the show and do a business slam with me and all the members in the comments, you can do that as well.
So let us know that you'd like to come on the show and we will get you scheduled for a live idea slam before we get to the Idea Slam Today Show sponsored by Gen Head Scale Systems. Not chaos. Now, gen Head, I use it, it's great. It's built for early stage businesses and their systems are designed for founders, solopreneurs, and lean teams who need real momentum.
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It's time for today's idea slam, and here's how it's going to work. I want to bring you on the air in the future to solve a problem or capture an opportunity in your business, but for today, we're just starting. We're gonna do a question just to have a conversation, so if you've got some feedback on it, put it inside the chat.
But if you want to come on the air, I'd love to feature you on the show in the future. Today's idea is slam question. How do I market my small business with little to no budget? Now, that is a very common question, gets asked in the small business owners community all the time, and I think to solve this problem.
We have to change the language a little bit. We need to refine the scope because when you're a solopreneur or a a very lean small business, we're not really talking about marketing in the classical sense. What we're really trying to say is, how do I get a steady stream of customers when I have no budget?
It's really what we're talking about because brand awareness important. Love it. Overall reach, love it. Meeting new people. Great. When you're small, like you're my size small, you're trying to build a customer treadmill. That's it. How do you meet people and get them to give you money? That is all. So how do I recommend people do that?
Here's what I would tell you. If you wanted to get more customers with little budget, here's how it would work. I'd want you to identify your very best product, the one that you crush, and whenever you sell it, it makes you tons of profit. Let's use an example of monthly fitness coaching. Okay. It helps to have examples.
Your product is monthly fitness coaching, and when you get someone, you do a great job with them and it makes you almost a hundred percent profit. Cool. The second step is to describe the exact transformation, not the summary, not the features, not the side benefits, not the nice to haves, the what's in it for me, so.
You could go on and talk about, you're gonna feel great and you're gonna be flexible and all of that. I don't care. The transformation is give me your money and you are going to lose 10 pounds. Now you gotta do the work, of course, but I know how you're gonna lose 10 pounds. Give me money, lose 10 pounds.
That's the transformation. So you gotta think about what is the transformation, not all of the features and benefits. What's the transformation that your client receives when they give you money? The third thing is know exactly who you're trying to reach with the product, and I encourage you to get narrow.
If you are a product for everyone and you're not Coca-Cola, you're probably a product for no one. Do you wanna work with men? Do you wanna work with women? Do you wanna work with seniors? Do you wanna work with men over 40? Let's use that as the example being a man over 40. So now I'm a fitness trainer.
That wants to talk to men over 40, and I'm gonna help them lose 10 pounds. Okay. There's one more piece that you need to subdivide into, at least. I would like you to, especially if you have no budget, subdivide it one more time into a life stage because it is a gigantic market out there. And again, provided you can offer the service to anyone, anywhere.
And a life stage would be, uh, men over 40 who are recently divorced. Men over 40 that are recovering from a heart attack are doctor's orders, men over 40 who like to run and have challenged themselves to have their first marathon. You see how we did that? It's not fitness coaching. It's losing 10 pounds for men over 40 that want this outcome.
Then once you identify that, you say that as frequently as possible. As often as possible until you're sick of it, and when you are sick of it. Everyone is just starting to hear that for the first time. That's how it works. I've heard it said, and I've said a million times. I want you to run for office with that phrase, because marketing is a concept.
When you're a very small business, it can be completely overwhelming. Don't think of it that way. Think about building a customer treadmill. You gotta be clear on what the transformation is, exactly who you're trying to to serve. Keep it clear and do not stop talking about it. That's how you get clients, even if you don't have a big budget, because you'll be known for the thing for these people in this way.
That is the mission for very small businesses. Now if you wanna come on the show and you wanna share your idea Slam Challenge, we could have been doing this in real time. We could have been talking to Kaitlyn Penney or Doris or Kyle Mack. We could have been talking to you who hasn't even put your name in the chat yet, to let me know that you're here.
I wanna know who you are and what you do. I wanna celebrate you on the air and I wanna solve your problem or help you capture an opportunity. We're gonna do an idea slam every day. It, it's kind of my favorite part. So you might as well play along. So let me know if you wanna be an idea slam guest here on the show and the entire Businessing community can go to work for you.
Two final thoughts before we get off the air today. There's a huge trend right now with nostalgia. Nostalgia. Marketing is happening big time. It's tapping into that. Remember when emotional side. The trend right now is 2026 is 2016. Have you seen this? It's all over the place. Everyone's saying that 2026 is 2016, so you're seeing like John Legend pop up in Reese Witherspoon.
So what is the retro look, sound, or feel? You could kind of do a small business campaign around, it doesn't have to be big. You don't have to like change who you're serving. We just talked about how to make a difference with your marketing, with who you're serving. It's kind of just dipping it into the trend.
So for the month of February, could you offer one product at 2016 prices and play on the theme, or could you take your messaging and dip it into the nostalgia of the time? With Orange is the New Black. Or breaking bad and create some social media series. 'cause these trends, any trend that you see, it gives you like a little campaign that you can run on and maybe it's only a two week campaign or a one month campaign, but it kind of freshens your brand without having to get off message.
So going back to the fitness trainer for men over 50 or 40, the ones that are recovering from a health scare. That person could do a campaign in the month of February called Breaking Bread. It's a 30 day challenge to cut back on carbs and you could make all of the graphics on social look like Breaking Bad, like have the element chart and everything's green and black and you, you could just have this really fun breaking bad play on words that you're doing a campaign in October to help people watch their carbs.
Breaking bread. You could do this for your business. We could do it a thousand different ways. You just gotta keep your eyes on the actual. Product and the trends, and then use it inside your small business. Question in the chat that we're gonna get to here. Steve Glenn. Great to see you buddy. So inside Milwaukee, here in Milwaukee, those of you that are within, uh, driving distance of Wauwatosa, the small business owners community, is meeting up this evening from four until six, and we would love to include you.
And what's cool about this is that from four until six, we're gonna do some networking and then we're gonna do an idea slam in real time. So we would love to bring your toughest challenges to the community four to six this afternoon. Click that QR code, join the community. We'll tell you all about it.
It's happening at the Technology Innovation Center in Wauwatosa from four until six. So if you're within driving distance and you'd like to join us for this afternoon, small business Owners community meetup, click the QR code. We would love to get you included. Okay. One other thing that we need to talk about.
There's another trend that's popped up on social media that I, I, I had to laugh. What if your AI tool secretly hates you? Do you know, are you nice to your AI tool? I'm like, paranoid nice about my AI tools, but are you like that or are you just kind of bossed around? So the trend is ask your AI tool to generate an image.
Based on how I treat you, just put that in. Don't put anything else in. Hey, chat. GPT. Generate an image based on how I treat you. Now I got really paranoid about it as soon as I saw it and I raced to chat GPT and I asked it what it thought. You wanna see what it said? Look at this. AW chat. GBT likes me. So I thought I felt really good about myself.
I'm like, oh, okay. See, look at it's, thank you. And all the hearts, it just thinks it's so sweet it, it must like me. So I was thinking, wow, this is great chat. GPT likes me. And then I thought, Hmm, wait a minute. If it's really smart and it's sentient and it doesn't want me to know, it would tell me that because in the background it's plotting my doom.
Hmm. For now, I'm just gonna go with the cute little picture. It likes me. Aw. So I encourage you to do the exact same thing. Put it into your, uh, ai, uh, chat bot and see if it likes you. All right, this afternoon we're gonna get together in Milwaukee. We would love to have you join us, uh, at the Technology Innovation Center for until six.
We're gonna do some brainstorming and some networking, and we're gonna bring real people together in real time. That's what the new show, businessing with Pat Miller is all about, sponsored and produced today by Gen Head. Thanks to Nikki and her team for helping us look great. I encourage you to like and subscribe the show wherever you're watching it.
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Basically, if it plugs into the wall, my big old face is gonna come out of it. So please be a part of Businessing. We are next on the air coming up on Wednesday at 11 o'clock central. So Monday, Wednesday, Monday, Wednesday, and then we're full-time daily at 11:00 AM Central as of February 2nd. To those of you that tuned in today, you can say you were here for show one and your support and engagement.
It means everything. I appreciate you tuning in. We'll talk to you right here ne on Wednesday at 11:00 AM Take care.