Originally aired Tuesday, March 31, 2026. Businessing is now a weekly show with a new episode every Monday.
Short answer: Give your business one extreme offer people want to talk about, even if almost nobody buys it. Push an idea on size, speed or quality until it goes too far, then pull it back to the line. That offer gets you noticed and anchors your pricing, so the package you really want to sell feels more affordable next to it.
Today I talked about making something in your business worth talking about. A New York taco place won a lawsuit from a tourist who said its green salsa was too hot, and that got me thinking. What's your extreme offer? I walked through how to build one on size, speed or quality, and how it anchors the rest of your prices. I also shared a thought from the Starbucks drive-through about disposable income versus necessary income, and what to watch in your sales if customers start holding back. Plus Apple bringing Google Gemini to Siri, a couple of news stories about why everyone needs a second opinion, and a new daily check-in map for viewers.
Businessing is the weekly show where small business owners figure out what to do next, with a new episode every Monday. Hosted by Pat Miller, founder of the Small Business Owners Community: owners only, nobody pitching, $19 a month.
Key takeaways
- Create one extreme version of what you sell, bigger, faster or better than anyone else offers, even if few people buy it.
- Push your offer idea until it goes too far, then pull it back to the edge of what you can deliver.
- Put a high-end option above your main package so the package you want to sell looks affordable by comparison.
- Decide whether customers see your offer as a necessity or a nice-to-have, and watch that closely when money gets tight.
- Watch for longer sales cycles and more requests for payment plans, since both can signal customers are holding back.
Questions this episode answers
How do I make my small business stand out from competitors?
Create something talkable, an extreme version of what you already do. Build it around size, speed or quality, like a service where the client never writes a social media post again. People repeat it, and it gives you a line at networking that gets attention.
How does price anchoring work for a small business?
When you add a high-priced top package, the package below it feels more reasonable. It works like airline seats, where a top-tier ticket makes the middle upgrade look cheap. That's one reason a three-tier offer works well.
Which products get hurt most when customers cut back on spending?
Advice Pat was once given is that the high-priced and low-priced products tend to hold up, while the middle tier gets squishy. Those are the purchases people can take or leave. Watch your middle offers and whether customers start asking for payment plans.
Why do I need a second opinion on my business ideas?
When you really want to do something, it's easy to miss the obvious. A smart person can look at your plan and spot what you're missing. Talking it through can redirect your thinking before you commit.
Worth quoting
I want you to have something that stands out, something that stops the scroll, even if you never sell it.
Pat Miller on Businessing
You can have the greatest idea in the world, but when you talk to a smart person, they might say, oh, you're missing a spot.
Pat Miller on Businessing
When things get uncertain, the high price products don't get damaged too badly and the low price products don't get damaged too badly. It's that stuff in the middle.
Pat Miller on Businessing
It helps position the product you actually wanna sell to feel a lot more affordable than it did when it was the highest package with nothing above it.
Pat Miller on Businessing
On the show
- Idea Slam question: A viewer asked through the daily check-in how the general business climate is going and whether customers are holding back on spending.
In this episode
- The new daily viewer check-in map
- Disposable income versus necessary income
- News: why everyone needs a second opinion
- AI story: Apple brings Google Gemini to Siri
- How is the small business climate right now?
- Make your business talkable with an extreme offer
- Price anchoring and three-tier offers
- The 10-pound chocolate bunny
Watch, listen and join
- Watch this episode on YouTube
- Apple Podcasts
- Listen anywhere
- Small Business Owners Community
- The Small Business Library (add it to your AI tool)
More on this topic: What you sell answers from the Small Business Owners Community
Full transcript
It's Tuesday, March 31st and we are Businessing. I'm Pat Miller, the Fridays off guy, the founder of the small business owners community, and darn it, I'm pretty excited that you're here this morning. We're sponsored by Gen Head, Nikki and the team at Gen Head are pushing us to get more creative and do more things. We've got some fun stuff to do on the show today. Part of that fun stuff requires you to play along with us because as you know, we've been working really hard to have the chat more interactive and to feature your opinions and get you in on the show. Because the vision of the show is to have a daily live meeting, to have you come in and feel like, wow, I'm surrounded by other owners that understand what I'm doing and I don't have to grow this thing alone.
I'm gonna tell you what I think. I'm gonna share the news you need to know. We're gonna talk all about building a small business, but the show is part information, part collaboration, and it's really us being around one another because it really doesn't have to be this hard. So yesterday I was brainstorming with Nikki from Gen Head and Good morning, Theresa.
And Steve, great to see you. And we were thinking, what if. What if we could find a way to visualize everyone that's tuned into the show, and, and that's what this is the check-in. Live, live, do small business community.com. What if we could showcase everyone that watches the show in the last 24 hours and it resets every 24 hours? So who watched the show today? Why would we do that? I think if you are smart enough and cool enough and interested enough in watching this show, what if we could connect with one another? Like we see each other in the chat, but what if we could facilitate connection? What if we could do, we've been playing with polls and we've been playing with, uh, word clouds, and if we could centralize all that stuff into a daily check-in,
what would that look like? What if we could connect with each other on LinkedIn? What would that look like? So. I worked with Claude and WTF Claude. Seriously, this is what we ended up building, and I want you to see it and I want you to participate in it. Live, do small business community.com, and this has got everyone that's watching the show so far that's checked in.
Susie and Steve, Nikki, Abby, and myself. And we've got others that haven't checked in yet either. And I would love to see you check in. You just go to live dot small business community.com and you get a chance to check in and we've got a daily poll going on. How do you watch or listen to the show? You can one click subscribe to the newsletter. You can connect your LinkedIn account, so like Steve has got his LinkedIn account connected so you can connect with Steve, which is a good thing. I encourage you to do so, and this is one of those things that when we came up with it, I thought, I've never seen that before. And as an old school
broadcaster, this was always the holy grail. What if I knew who was listening? What if I knew? Where they were. What if I could connect with them one-on-one while we are broadcasting? So we built it. WTF. Claude took Claude about an half hour, maybe an hour to get it fully installed. So we're going to test it. Here's how it works. Go to live dot small business community.com.
The QR code is up there on the screen, and when you log in every day that you watch the show, you check back in. And this is for viewers of the show Live and podcast listeners too. Catch us on YouTube. It doesn't matter. The streaks reset every 24 hours so we can see who's paying attention to the show. We also can see what are we talking about? So when you sign in, it'll ask you, Hey, what's on your mind? It may be something that you're thinking about. It might be a, an idea slam problem you could use some help with and I'll just riff on
it live on the air or maybe not. And I shared something that I'm thinking about right now. I had this deep thought while I was driving through Starbucks today, so I'm driving through Starbucks and I spent almost $8 on my coffee. 'cause I like it kind of foofy when I decide to get Starbucks. You gotta get it foofy. Extra, this extra pump. I'm that guy sometimes, so I'm getting my fancy coffee and they're like 7 78, please pull around. I'm like, God, 7 78 cup of coffee. Now it's worth it 'cause I really needed it. But I started to think about disposable income and thinking about where our businesses are falling between disposable income and.
Necessary income. The power bill that's necessary income, $8, Starbucks disposable income. And as we think about what we're doing and how we're doing it, uh, we have to have kind of a gut check on where our business falls. The reason why this is important as we move forward with the economy and the way that it's working. If it goes south or souther than it is now, people will start wondering, huh, maybe I don't need to spend this disposable income. And it's something we need to be aware of as we move forward in the business. So we're gonna stop sharing. Uh, we're gonna turn this off now. Okay. We're gonna stop sharing for now.
We're gonna hide that. Thank you. But it's cool. So I think this could be kind of fun and I wanna hear what you are working on and what you are thinking about and what you are dreaming of. Because if there's something that's going on in the business, I can react to it in real time and we can bring you in as a part of the conversation. Also, we can have you in the chat and we can have you be a part of the conversation there today. So this disposable income thing is one of the things that's running in my mind, and it's one of those things that
I really. Think we need to keep on circling back to, so we're playing with live dot small business community.com. We're sponsored by Gen Head this morning. We're really glad that you're here. I wanna start the show today with an awareness that I'm not sure if the Trump administration knows what they're doing. I just gotta say it. I just gotta say it now. You would think that that's some high-minded declarative sentence about their entire Iran policy or their outlook on the economy or what they're doing with dh?
No, no, no, no, no, no. It's a very specific example where I'm not sure they have a captain obvious in the administration. They need someone in there to talk to the administration and say, hi, I'm a normal person, and that's not gonna go over well. They did something this morning that is so incredibly dumb that I think we need to bring it up. What happened over the
weekend? What happened over the weekend? What did we see in every city in America? These organized no kings protests. They went over huge, millions of people took to the street. We hate Trump. That happened all weekend. No kinks. No kinks. That's been the rallying cry. The administration did something this morning that is so stupid, I can't believe it.
They announced that King Charles is coming on an official state visit. Now, seriously, do they not have a captain obvious in the administration? Do they not have a normal person? I nominate. I nominate Susie to go be in the Oval Office and they say, Hey, Susie, um, we're thinking about having King Charles come over for a good old jolly good time. What do you think? And Susie would be like, that's a really stupid idea right now. That's incredibly dumb.
They've been saying No kings, and what are they doing? They're literally welcoming. The King, king, Charles, queen, Camilla are coming to the United States April 27th to the 30th, and they've got a really kind of awkward reason too. This gets better. Not only is it weird that King Charles and Queen, queen Camilla, I've never even heard that, but I guess it is. Queen Camilla are coming to the United States around this No king stuff. It's also incredibly awkward 'cause this story just keeps on getting better. Like Susie, you need to go advise these people.
They are not paying attention. They're coming to the states because they are there to celebrate 250 years of independence from the United States. 250 years from not being subject to the crown. Here comes the king. To celebrate the anniversary that they fumbled the United States I, we need someone there to be obvious because that is just someone that's not paying attention.
This concept of being obvious. I can go into the business, tie in if you want me to. Are you ready? 30 seconds of business tie in. No matter what you are doing, you need a second opinion. You can have the greatest idea in the world, but when you talk to a smart person, they might say, oh, you're missing a spot. Here you are. You are missing something. Good morning, Leanne. Great to see you. We get convinced 'cause we wanna do something. And this happened to me yesterday. I talked to you, I told you that I met with Nikki and I also met with Carl Gould, who was the keynote speaker from last year's conference.
Brilliant guy. And I shared some of the stuff that I'm working on and they both had those kinds of pieces of feedback. Like, okay, that's interesting, but that's not what you think it is. Ah, kind of redirected my thinking a little bit. So the Trump administration needs a second opinion. I nominate Susie. All those in favor say aye. Aye. Susie, you have a new job, you're like Marco Rubio, you have new jobs now, Susie, you need to go to the administration and save us from stupidity. And speaking of stupidity, it gets worse. This is not the Trump administration, it's a government story, but I'm not. Bagging on them.
And I'm not really bagging on Trump either. I just think they need a second opinion. But this is a government story and I think we can all agree that the government can be really stupid sometimes. This one is really stupid. Tyler Perry. We know Tyler Perry. Tyler Perry, comedian, filmmaker, brilliant. Tyler Perry, thought, you know, I'm gonna do something good and rules got in the way because rules.
Are stupid. The TSA is shut down and they're calling in sick constantly. 12% of TSA officers called out last Friday. They're just now starting to get paid, so that's good. So this story is from last week before they got paid. They're calling out sick, no one's showing them any love. Tyler Perry says, dammit. Now I'm, I'm gonna do something about it. Tyler Perry gets $250,000 and goes to the Atlanta airport busiest airport in the world, I think now. And the vision was, okay. I'm gonna give a thousand dollars to every TSA employee at a boy, at a girl. Thanks for doing what you're doing. We will remember you.
Thanks for keeping us safe. Great. Brilliant idea, frankly, and I thought that's a really good idea, but no. Nope, nope. Rules got in the way. They said you can't give out cash to TSA employees. Ha ha. I know what I'll do. I'll go get gift cards. Tyler Perry goes, gets $251,000 gift cards, returns to the airport. Okay, I can't give out cash here. Go the gift cards. And he proceeded to give them away 250 gift cards to the TSA employees. You would think that that would be good enough. Ne nay. Oh, ne nay. The rules got in the way. Yeah. You can't give away cash and you can't give away gift cards. All of UTSA employees, you gotta give them back Really?
Really? Then it turns out that some of the employees needed the money so badly they spent them already. So now what? N Now what? They took a gift from Tyler Perry. From Tyler Perry. It wasn't like some foreign body or some PAC or some political thing. It's like an actor. Directors like, Hey, I'm gonna take care of some people. Nope. Gotta give them money back. So now it is just this giant mess at the TSA airport just because Tyler Perry wanted to do something good and because rules are stupid and sometimes we have to just break rules. So I high five Tyler Perry for sure. I. And when we treat our employees to stuff, we also gotta be aware of it.
'cause there are rules and the tax rules are the ones that will get you. I remember getting a bonus and getting a tax taken outta the bonus and wanting to do something nice for the employees. And the rule that I was given was, if it's more expensive than a Thanksgiving Turkey, you're gonna get taxed on it for whatever that means. So we have to think about how we're breaking rules. And break them at the right time, but know that they're always going to be there. So those are like two stories that kind of combine to
this stupidity in how we get things done. Hopefully the TSA officers are gonna recover quickly. They have been authorized to be paid, so that's good. They're gonna get their money, which is good, including back pay. But, uh, they're not gonna get a thousand dollars from Tyler Perry because rules are stupid. Speaking of stupid, this is like a theme. Today's show is all about stupid. I have real stupid stuff to share about Apple and Google. Did you ever think you'd live in a timeline when Apple was dumb?
Apple is dumb and it's universally dumb, and we all know it's dumb, yet Google is there for the rescue. I'll share that in a second. How's our map doing? Look at this. We've got folks checking in from all over. This is beautiful. Now, what's cool about this is you can hover over and see where they're at. So who's there in Atlanta? Oh, Michael, he's in Birmingham. Great to see you, buddy. And who's out here? Oh, Shu. Great to see you Shu. Thanks for tuning in. One day streak Nikki's out here in California 'cause she's a California girl and we're seeing everybody stream in here as well, which is fantastic. So thanks for tuning in. So if you're just joining us, I'm gonna put the QR code back up on the screen.
Uh, we'd love to see you check in, either live or on the replay, live dot small business community.com. Can we talk about Apple for a second? Apple has been universally panned because they created the dumbest product in the world. The dumbest product in the world. What is it? Siri. Siri came out when? 10 years ago, and we thought, this is great. I'm gonna be able to ask it anything. And over the years it's been so bad. We've all trained ourselves not to use Siri. We know that and she's probably tried to launch three times 'cause I've said her name three times. She's like
Beetlejuice. She shows up when you say her name, which also means Google has been, or Apple's been listening to us all this whole time. But Siri is universally panned as being terrible. But Google is on the way. At least they're the first tech company that's on the way. Apple has signed a deal with Google to bring Gemini to Siri. Thank. Goodness, this is not a small deal because the word around the campfire this whole time has been, don't you think Apple should be doing something with ai?
Like all the smart people have been wondering, Hey, what's, what's, what's going on over there? Like, this is freaking Apple. Where's your AI strategy? And they can't, apple intelligence or whatever. They've been, you know, playing around with the food on their plate. They've got this killer engagement in 11 billion hands. They can literally have AI on demand and they just didn't figure it out until now. The new story is they've
confirmed that Siri is going to include Google Gemini, and they're gonna pay Google $1 billion a year for the rights to have Gemini inside your Apple device, which is fantastic. If you are, uh. A Gemini user, or if you're on the Google workspace like I am. Okay, cool. Now I'm gonna be able to ask this to do stuff in my Google workspace, which is fantastic. And I've been going on and on and on about Claude. I've been totally Claude Pilled. I love Claude. Claude is is my first employee, but Google's been on kind of a run lately. I talked about 'em a few times this week.
They're all baked inside workspace. And workspace has been doing, uh, better and better. It's inside your Gmail and it's starting to perform better, and now it's gonna have a massive, ridiculous distribution because it's gonna be on everybody's mobile device. And according to the release, it's gonna have onscreen awareness, so it'll be able to see what's on your phone.
It is going to remember the conversations that you use and it's gonna have multi-step actions available inside all of your Google sites. So I'd be able to say, Hey Siri, go into my docs. Pull out the thing, send an email to the person, and it would be able to do all of that. Allegedly, you'll need to unlock your vote first. Oh, see, now it's trying to listen to me. Okay, thank you for that. Siri email for Pat Miller. Okay. Can you go away now? See, it's trying to, no, I don't wanna talk to you now. She's on do not disturb. She's on do not disturb, and she's still fired up. Please go away. I'm busy here, but we'll be able to have that kind of interaction, which is kind of nice.
Uh, and look at this. Nikki says, I feel like I'm constantly yelling at it. Yes. I feel like I'm constantly yelling at it. 'cause just like that it wakes up and it gets in the way. It is a toxic relationship. You are exactly right, Nikki. Absolutely a toxic relationship, but it's going to be less toxic because Google is coming to the rescue and this is going to be, I think, the on-ramp for a lot of people.
The people that don't know where to start with ai, this will be the start because like my mom, I love my mom. She's not the most tech forward person in the world, but she's hyper connected with her iPhone. And her iPad. Now she can start using ai. So I think this is gonna be one of the big on-ramps. It's a big deal for Google and Gemini because they're going to get that, uh, initial traction that they need and the distribution that they need to compete against the other models.
This story goes further, however, the rumor is that it won't be just Gemini, that you will soon be able to select which model Siri connects to. Don't light up. Don't you dare. Don't do it. We need like a code word, SIRI. Does it spell like you're talking to a toddler. SIRI. I wanted to connect to c Claude. Obviously if you're a chat GPT Truther, it could connect to chat GPT, but supposedly it's going to connect with all of those people, which is kind of great. So that's all coming. Congratulations Apple. You are no longer the worst tech product in the history of man. All right. Shu said something interesting that i, I, I wanna weigh in on.
So if you look on the live dot small business community.com, Shu said just the general business climate. How about we have a conversation about that? How, and this kind of ties into, see there's shu Thank you. This issue, uh, this kind of ties into what I brought up earlier with the disposable income. How is it going? You could check in and talk about it. You can put it in the chat. How is it going right now? What do you
feel your clients are telling you? Are they, are they available to spend the money that you want them to spend? Or are they kind of, kind of holding back, kind of, kind of waiting on making big purchases? Is your, uh, lead time extending. Do you need extra meetings? Extra convincing. Do they need more guarantees? Do they need a money back option? Do they need payment plans? Are they putting things on credit cards? Those are the things that I'm kind of watching when I'm pitching things. I remember back in 2021 when I started the first SBOC conference and we were all emerging from the pandemic.
Payment plans were a big deal for my sponsorships in that first year of the SBOC conference because everybody was ready to get back to business. But money was still, money was kind of a thing. So that's one thing that I'm watching for is payment plans and, and how quickly people are saying yes to things. I think we also may see, and this is something we need to pay attention to. Is there some squishiness, which you get to evaluate your definition of squishiness, but is there squishiness around your higher priced products? I've heard it said, I was coached one time, I forgot who tell told me that when things get uncertain, the high price products don't get damaged too badly and the low price products don't get damaged too badly.
It's that stuff in the middle that that middle tier consumer that could take it and leave it, which goes back to this disposable income idea. The $19 small business owners community. Best value in small business probably isn't gonna get damaged too badly if there's an economic downturn. But that middle tier, that $99 a month program might be, might be the place where you see some squishiness.
So I'm encouraging you to keep an eye on the economic climate and when you look into the economic climate. You end up seeing, um, data, like some of the data is telling us that, uh, consumer confidence is going down. But then there's another study that was just out yesterday that said, small business confidence is going through the roof. So which is it? Is our confidence going up? Is our confidence going down? I think it depends on who you listen to. Really, and that's my take on the small business climates issue. And I'd love your feedback as well, and I'd love your feedback if you're watching, what are you seeing in the small business climate?
Because it's one of those things that a show like this can kind of pay, kind of pay attention to because we're doing it so frequently that you would be able to say, Hey, I just, I'm noticing some stuff in the business. You all need to be aware of it. It's one way that we can stay connected with the business climate as we do our thing. Let's talk about our sponsor today, not affected by the business client because they're amazing Gen Head. We want you to scale your systems, not chaos. Gen Head is perfect for the early stage entrepreneur, the solopreneur, the scaling small business owner, maybe as a team member or two, and you gotta get all this technology to work, but you're just tired of going to 14 different sites trying to make it all talk to one another.
Gen head makes it easy and you don't need to hire someone to drive it. It's not that advanced. It'll do everything from texting your clients and emailing your clients to hosting your website, to scheduling your social media, to building your funnels, and doing everything except making you toast, and it may make you toast. Now, I haven't checked in on the latest updates. But if you want everything streamlined and organized into one place, so you are getting more momentum and you're getting less chaos, gen Head is the CRM and really the business tool that you wanna be using. They power my business and they should be powering yours.
Learn more about genHead@genhead.com. That's gen head.com. Thank you Nikki and the team for being a part of what we're doing here and for helping us produce the show. I really appreciate it. This next story is great because it's something that we really have to think about. What in your business is worth talking about? Do you have anything on your website that's worth sharing with someone else? Something talkable, something unusual, something that sticks out, something that stops the scroll.
Have you even thought about that or do you think about. Target audience, product positioning, seamless fit. I'm just gonna be hyper targeted. I want you to have something that stands out, something that stops the scroll, even if you never sell it. And this story is the reason why a German tourist went to New York City, taco Place, this awesome taco place.
This taco place has this extreme green salsa. And I don't know how the German tourists would order it, 'cause I don't speak German, but blah, blah, blah, blah, blah, blah, blah. Hot. Just now with Google Translate, you can just make blah, blah, blah, blah, blah, blah, blah English. But the German tourist orders the super hot green salsa and he didn't like it and got sick or said it was too hot.
And the German tourist. Ends up suing the restaurant. Your hot salsa is too hot. The judge threw out the case saying, when it comes to salsa, the spice is the point. Beat it. Now, that's a big nothing burger story, but it opens the door to what you could be thinking about in your business. What in the heck do you have? That's talkable. This taco place has this extreme sauce that's so hot you probably shouldn't eat it. It's not making the green sauce because it thinks, it thinks it's gonna sell a thousand gallons of it. They have the extreme hot sauce because it's something that's talkable. This is your thought exercise for the day.
What do you have in your business that you could put in italics? That you could supersize, that you could position in a way that makes it one of a kind? Extreme or something that others would want to talk about and Nikki's right on it. What a great marketing angle for them to take advantage of. Absolutely. This is the place with a taco sauce that's so hot. Germans can't handle it. Too hot for Germans Taco place. I want you to think about that for your business. How can we go about doing that
cost speed. Quality. Those are a few of the things. Size. Uh, never write a social media post. Again. I will write every social media post you will ever need for the rest of your business career. Sign this annual deal with me. That would be size, speed, would be, uh, Jimmy John's sub so fast You'll freak website in 48 hours. Um, whatever headshots on demand would be speed, something that's talkable, something that's instantaneous, something that's tough to compete with would be, see would be speed.
Quality might be, we have these industry standards and we do double the industry standards, whatever it might be. When you have something that's talkable again, they may not buy the annual, never write it again. Package. You can then talk about it and now you've got something that's different than what everybody else does. You stand up at networking. Yeah, I'm, I'm a social media person, so if you want me to write your social media, that's cool. 'cause I can help you when you need it. Okay. Boring. No one cares if you had the package that allowed you to never write social media again. You get to stand up and say. Imagine a world where you never have to write a social media post again.
When you work with me, that comes true. If you hate social media as much as everybody else does, one conversation with me and you never have to do it again. Let's talk. Whoa. I'll have what she's having. It's extreme. It's, it's, it's a more intense version of what you're probably already doing. When we do brainstorming, I was trained on calling this edge, crafting that you should take the concept and keep on pushing it, pushing, pushing, pushing, pushing, pushing until it
goes a little bit too far, and then you pull it back over the line. So in this case, uh, I'm gonna write some of your social, I'm gonna write all of your platforms. I'm gonna write everything you ever need to write. I'm gonna build your website and do all of your print materials and write all your proposals. Whoa, whoa, whoa. That's too far. That's too much, right? That's too much.
You don't wanna do all that. Bring it right back to the acceptable line. Never write social again. When you have something that's attention getting, when you have something that's extreme, it doesn't matter if anyone ever buys it, people might not want $10,000 a year to never have to write again. You might sell one or two. The other thing that it does, and we've seen this from the pricing experts that we've talked to, it then positions the second largest package that you have.
If your social media package is $99 a month, they'll give you some social media ideas for 99 a month, and I will write everything that you need for one or two platforms, $1,500 a month. Never write social again. 1500 maybe is a little bit extreme, but compared to 1500, 5 99 sounds pretty good. It's anchoring, it anchors their idea of what, what it is.
It's like when you buy airplane tickets, Delta one is $6,000, but Comfort Plus is 18 compared to 5,000 1800 isn't that bad? And you forget that a coach seat is 400. 'cause you've been anchored to this higher price, which is something you'd love to have. I've always thought that if I had a restaurant I would have food challenges. A hundred percent would've Food challenges. I'd have my legal stuff straight so I don't get sued into the sun. But I would definitely have food challenges. Same concept for you. What's your food challenge? What is your extreme item?
You know, think about that and it makes things so much easier. When you do, it helps you get noticed, like we've talked about. It helps position the product you actually wanna sell to feel a lot more affordable than it did when it was the highest package with nothing above it. It can get some talk. As we've seen here. We've talked about the two hot for Germans, taco Place in New York City. When there is a 0% chance we would ever talk about Los Tacos, number one is the name of the place, so shout out to Los Tacos number one.
Okay. What do we have here? Rebecca has something to share. A one star review I got on one of my novels was complaining that my characters were acting too immature. Get a hold of yourself. You are a mother. That's interesting. In yesterday's newsletter, I shared a story, uh, a tweet. That said, don't worry about one star reviews. The Eiffel Tower has 10,001 star reviews. You'll be okay. Not every one star review is worth tackling, but this one's really interesting. Get a hold of yourself. You are a mother, none of your business.
First of all, this really interesting Rebecca. I would tell you not to worry about it, but that's really fascinating that someone would do that. Thank you for sharing. Sorry you got a one star review, but not something that we need to worry about. We're going to share the last story of the day that I think gives us hope as a society, yet gives us no hope as a society.
At the same time, we will know that the future is gonna be just fine. And we will also know that we're doomed. Before we do that, we have to talk about what might contribute to our Doom ai, our AI installation group is filling up how you doing on AI installation? Are you finding your way through the AI jungle? Do you know what to tackle? Do you know where to start? The stats say you don't. In fact, it's the number one reason why people are not. Getting in with ai, the agents, and understanding how you can start automating your business. But what if you had a trusted guide who could help you figure out what to do first and what if you had a trusted group of people around you that could help walk with you?
As we're all figuring out together, I'm just putting together a group, and this group is the AI installation group, and this group is going to figure out AI together so that we can automate more things. We can get our AI agents up doing work for us and we can make sure that we're moving the business forward and staying on the front end of this technology wave.
'cause what we know, you know this, you know that what we're doing in the next 60 days, 90 days, 120 days, it's all gonna change. So you're gonna have to sit around and think about, wait a minute, how are things changing and am I staying with the times? All of that is gonna be something you have to figure out, and I'm gonna be here to help you with it.
So if you're looking for a team, if you're looking for guidance to walk through, what do I need to know and how do I do it? Again? The AI installation group is there for you. It's gonna be two meetings a month, mastermind meeting, and AI slam. I'm gonna write a technology trends letter. So you know what to pay attention to and what not to pay attention to.
Plus, you'll have email and text access to me when you have problems and you need some guidance on why is Claude doing what it's doing? How do I fix it? I'll be here to help you with that as well. This is the challenge of 2026. And I would love to have you along for the ride, so you too can capture all of this opportunity by installing AI in your business.
Scan the QR code and join us in the AI installation group. We kick off on April 9th, so a little bit over a week away. We're gonna kick off the AI installation group. Alright, big finish. And this story gives us hope and it makes us feel like there is no hope. Sometimes I feel like we are so back. You've heard that phrase. We are so back. And one of the places that I feel like we are so back is when I go into Costco. Costco's so much fun and when we walk around Costco, we see just big tubs of things that we love. You know, I really like, uh. This type of meat, great.
Here's five pounds of it. It's just like Costco is to the extreme and it's fun. We are so back. We don't have to eat a hundred calorie sugar free, blah blah, blah. I'm going to get the the metric ton tub of cheese whiz. But then when you start using the products, you realize we're a bunch of idiots and we're all doomed. I realized that this morning when I saw this new product in Costco. Note the egg for scale. That is a 10 pound chocolate Easter bunny. And the reason why we are so back is because, yeah, chocolate Easter Bunny. Hell yeah. 10 pounds. Pass it over here. And we can get it at Costco. 'cause isn't that fun? 'cause sometimes the worst decisions we make are the most fun decisions.
So sometimes it's fun just to go into Costco and when you're old, this is my version of rebelling and being nerdy is buying stuff I shouldn't buy at Costco because yeah, I'm gonna eat a bunch of, I'm gonna eat a bunch of chocolate. Okay. That's how we know we're so back. 'cause we can still get a big ass thing of chocolate. But here's how we know that we're doomed. We know that we're doomed because on the box where the bunny is packaged, it actually has instructions and a warning that says, warning, break up the bunny with a hammer,
which means at some point in some way, the company received feedback. How do I eat the bunny? Why else would it be on there? Were people like sucking the bunny like, I'm sucking on the bunny and I'm gonna suck. No, no, you break up the bunny. So they had to put on the package. It literally says, use a hammer on the bunny in order to a hammer on my Easter candy.
We're doomed. We're also doomed because it's 22,000 calories and we're triple doomed because it's $140. That's a lot of money, $140. So that story, I think per perfectly encapsulates everything that we're going through. We are so back because we can get a 10 pound bunny. We are so back. 'cause we can get into Costco and get whatever we want, but we are so doomed because on the package we actually have to say, Hey, dumb ass, don't suck the bunny.
Use a hammer to break up the bunny. And Michael, you're right. Look at you with your big brain. Right? Michael's saying they had probably had someone break a tooth on the bunny and they sued the maker. And you're right. You are exactly right. And Marie, you're hilarious. Come on, kids. Let's all GNA the bunny. Hell yeah. And who's got a hammer? Exactly. Right. That's fun. You know, I, I wanna get to one more thing. Uh, first of all, thank you, by the way, for playing around with our, uh, new check-in live. Eshu followed up. So we were talking about the business climate earlier in the show, and Eshu said, are you suggesting a three-tiered offer?
Yes, I am. Uh. I'm suggesting a three-tiered offer. I am not the sales expert guru, but that's what I've heard is effective for the reasons that I've shared, is that it is effective to have a three-tiered offer when you're laying things out. So yeah, that anchoring prospect makes the package you wanna sell easier to move and easier for your clients to consume.
Okay, before we wrap up here. Thank you for playing along with the new Businessing daily check-in map. If you're watching this on replay, if you're listening to the podcast live, do small business community.com. If you miss the Daily Show, you can watch the replay and use the link to keep your streak going. 'cause over here on the side, we've got streaks. And boy, I hope I don't break my own streak, but streaks. So when you watch, check in that way, your streak will stay alive. If you're listening to the podcast, it works and we reset it every 24 hours. So it's a fun little way that you can play along with us.
And as you may have saw when you checked in, uh, you can one click subscribe to the Fridays off newsletter. You can one click get your name onto the waiting list for the Small Business Owners community conference happening in September. Uh, and also our survey of the day, which was how do you watch or listen to the show? Well, live is winning right now because, well. We're all watching it live, but
it'll be interesting to see how this map lights up over time. I can see a world. I can see a world I. When we do this live show, we see like folks like Shu. I haven't met Nhu. I hope I'm saying your name correctly, if I'm not, no disrespect, I'm trying to say it right, but I, I, I've never met Shu before, so I'm absolutely gonna look them up using the LinkedIn tag, invite them to connect and I encourage you to do the same.
If there's someone on the show you don't know, let's connect with one another. 'cause if you are smart enough and good looking enough to tune into Businessing with Pat Miller. We deserve to be connected. That does it for today's show. Was it fun? Did you have a good time? I had fun today. I had fun. We had a lot to talk about. We talked about the administration being dumb. We talked about, uh, big ass bunnies. We talked about the business climate, we talked about extreme offers for you and your business, uh, and we tested out some new technology that I think could be something that will help the show go further
and connect more people. I'm Pat Miller. I'm the founder of the small business Owners community, and this whole thing is feeling fun. Check out small business community.com. That's where we're connecting 24 7 in our private group of owners who are peers helping each other grow their businesses. You can join anytime, $19 a month, small business community.com.
And thank you Nikki and Theresa. Always fun, Leanne. Had fun, which is great. Uh, and yeah, it's a good time. Thanks for tuning in. We will see you right here tomorrow morning. 11:00 AM central. Make sure when you get here, you check in so you don't break the streak. Marie, thanks for tuning in. Appreciate you as well. Have a great day everybody. Talk to you tomorrow. 11:00 AM Central. Take care.