Originally aired Monday, February 23, 2026. Businessing is now a weekly show with a new episode every Monday.
Short answer: When something big and good happens, use Say It, Play It. First say it: get the real facts and numbers on the table. Then play it: walk through what your day, business and revenue look like if it comes true. Facts calm the fear and imposter syndrome that feelings stir up.
We plan for bad news all the time, but nobody prepares you for the call where everything goes right. Today I shared the Say It, Play It exercise. I used it at an in-person Idea Slam with an owner worried about her rent doubling. Turns out she was really worried about her business getting bigger. I'm using the same exercise myself on a proposal that scares me. We also covered the Supreme Court tariff ruling and the Section 122 workaround, cartel violence in Mexico, and Team USA's hockey gold. The Idea Slam tackled scope creep and whether a bakery should white-label cupcakes for a restaurant.
Businessing is the weekly show where small business owners figure out what to do next, with a new episode every Monday. Hosted by Pat Miller, founder of the Small Business Owners Community: owners only, nobody pitching, $19 a month.
Key takeaways
- When big news hits, write down the facts first: the numbers, the costs, the revenue, and how sure you are.
- Then play out the new reality by asking how your day, your business and your income change if it comes true.
- Stop scope creep with a clear contract and a parking lot of extra requests, each with its own price attached.
- Use the extra requests a client made as a bargaining chip when it's time to renew for a longer term.
- Before you agree to white-label your product, decide whether you need the volume or the name recognition more.
Questions this episode answers
How do I deal with imposter syndrome when my business starts growing fast?
Use Say It, Play It. Say it by laying out the real facts and numbers. Then play it by walking through what your life and business look like if it comes true. Getting out of feelings and into facts is what keeps fear and doubt from pulling you back into your shell.
How do I stop scope creep with a client?
Start with a contract that lists exactly what you're doing. When the client asks for more, say yes and put it in a parking lot with a price. Then let them tell you when to start. You never tell them no, you just show them what the extra work costs.
Should I let a restaurant white-label my baked goods?
First ask how much you need the extra volume, because steady sales can make a small business more stable. If volume isn't the issue, ask for something back, like your bakery's name on the menu or co-marketing. Always pitch it through what's in it for them.
Worth quoting
Feelings will lie to you. Fear will lie to you. Comfort will lie to you.
Pat Miller on Businessing
There is a comfort in being told no in doing what you've always done.
Pat Miller on Businessing
You're never telling them no. You're just telling them Yes. And what the fee will be.
Pat Miller on Businessing
When you're trying to close a partnership with anyone, what's in it for them?
Pat Miller on Businessing
On the show
- Idea Slam question: One owner asked how to stop a client's scope creep mid-project, and a bakery owner asked whether to let a big local restaurant white-label her cupcakes.
In this episode
- Supreme Court tariff ruling and possible refunds
- Cartel violence in Mexico and the World Cup
- Team USA wins hockey gold
- What to do when things go right
- The Say It, Play It exercise
- Idea Slam: how to stop scope creep
- Idea Slam: should I white-label my cupcakes?
- East Coast snowstorm
Watch, listen and join
- Watch this episode on YouTube
- Apple Podcasts
- Listen anywhere
- Small Business Owners Community
- The Small Business Library (add it to your AI tool)
More on this topic: Keep going answers from the Small Business Owners Community
Full transcript
And good morning. It is Monday, February 23rd, and we are Business Inc. This is Small Businesses weekly show. I'm your host, pat Miller, founder of the small business owners community. And this morning the show made possible by our friends at Gen Head and Angie. Boy, we got a lot of news to cover today, and we're gonna talk about something that's rarely discussed.
I got idea slam questions left and right. Let's just start by saying hi, good morning. I raised my comically small coffee cup to you in your direction, clink, let's get some work done in the news. The tariffs are overturned yet Trump found a way to keep 'em going. We'll discuss. Panic in Mexico over the weekend as a drug king bin Kingpin was killed.
And our lead story is the thing that really isn't talked about all that much. That is, um, my mic is not working. Is that working now?
Let's see if that's working better. Sorry about that. Technical difficulties.
Our lead story is, I wanna reflect on how to handle things when things are going right. We always talk about how to, how to handle things when we have problems, but how do you know how to handle things when they're going well? That's what I wanna talk about today and two idea slam questions that we're gonna talk about today.
Uh, so let's get into it. That's better. Thank you, Michael, for the, uh. Heads up there and sorry about the mic problem that we had idea slam questions for today. My client keeps asking for additional requests and we're now my mic sounds like it's on the laptop. I think that might be an old notification.
Abby texts me if you would. I think we're on the right mic setting right now. The client keeps on asking for scope creep, how do I handle scope creep, mid project? And then another question, A big local restaurant wants to white label my cupcakes that I bake is. That a good idea? I mean, it'd be guaranteed volume, but is that a good idea or am I giving away my brand?
So gotta talk about whether that's a good idea or not. I think we are up and ready to go with the microphone. So welcome into the show. Thank you for dealing with the technical difficulties. I will yell at the staff later about making it bad right here.
This is the staff. They screwed it up. So as you're jumping in, uh, first let's say good morning.
So Michael, great to see you as well. And Steve Glenn, great to see you as well, friend. And, uh, Abby Miller's with us as well. Thank you, Abby, for tuning in. And if you're with us, tell us that you're joined in and share your business links. William, we wanna get to know one another as we business. Together lots of news that we need to cover.
Friday, the Supreme Court overturned Trump's tariffs. And how did Trump react? Well, how do you think Trump was gonna react? Borderline meltdown. He went nuts.
It's a disgrace to the nation and blah, blah Trump. He just did his Trump thing right in front of the press court. Then shortly after that, they found a way to apply tariffs again.
They used, uh, section 1 22 and they set a 10% tariff in every country in the world, and then they raised it to 15%, section 1 22. The way that they're doing it does not need congressional approval, and it can take effect for 150 days while they figure it out. If we step back about tariff policy, it is not popular.
Only 34% of the country approves of what President Trump is doing, which I guess doesn't really mean much if the President thinks this is the way it's supposed to happen and we'll be better off in the future. He's gonna do what he has to do. So I don't know what popularity polling has to do with it, but it is very unpopular.
And the question that many of us are waking up to this first workday after the Supreme Court ruling is, wait a minute. Tariffs are illegal. Where's my refund, dude? Where's my car? We paid a lot of tariffs. Where's my money? And if you think about that for a minute, we're hoping in the next few months that we might get a tax return as business owners.
'cause supposedly the tax returns for entrepreneurs this season are gonna be great. And now there might be a tariff return on top of that. If there was a tariff return, how do we get our, I suppose it would be pretty straightforward if you order parts or supplies from overseas vendors and you could show how your prices increased and then you could file for your tariff refund.
But what if you've just been going to Costco or Target or Best Buy or whatever buying your stuff and the prices went up because of the tariffs? Does target get the refund and you get not what happens here? In other words, it's a big old mess. And who even knows if there's gonna be refunds, if there are gonna be refunds, I want you to get yours.
That's where I'm coming from, and I want you to get that money back in your pocket. If the tariffs are gonna stay, maybe we find a way to make 'em legal so they stick. I mean, this is a, a way that Trump's gonna go about it. So good for him if he thinks it's the right thing to do. If that's a legal way to do it, then I guess Godspeed.
But I'd like to find a way that it's acting legally and some clarity on these refunds, because if you've been quote unquote overpaying for your supplies for the last year, sure, it'd be nice to get that money back in your pocket and think about that for a second. I mean, if you've been overpaying 10, 20, 30%.
For all of your raw materials for the past year, and you get a chance to get some of that back. Heck yeah, that would be a nice little bump to the old bottom line. That wasn't the only wild Trump story over the weekend. Some guy, okay, this is not good. This is not life advice. Do not do this. Do not do this, and you'll know why in a second.
Don't show up at Mar-a-Lago with a shotgun and a gas can. Don't do that. A guy showed up at the front gate of Mar-a-Lago shotgun gas can. Who's standing there? Secret Service.
What's their job? Protect Mar-a-Lago. And the president, who wasn't there at the time, but the guy didn't know that shows up with the shotgun and the gas can, Hey, dude, drop your stuff.
He doesn't drop his stuff. So the Secret Service dropped him. That's what happens when you show up to the president's house with a shotgun and a gas can. Don't do that. That's a bad idea. In fact, it would be great if we could just like stop all of this political violence, like any sort of, I'm gonna get anybody.
Can we just like not do that? That would be great. I know that's like the weakest policy position ever. I, I really should be a senator. Thank you for the time.
Senator, uh, I appreciate my, my opportunity to make a case to pass this bill called Don't do that. Yes, my HR 71, don't do that. Bill means anything.
That sucks. Don't do it. I expect all of your support. Not really thought out, but it'd be great if that violence stopped, but there was more. Again, this news feed is bananas. Over the weekend, the Mexican government killed the leader of a big cartel, and when he was killed, violence erupted in multiple Mexican states and it got so bad that at one point over the weekend, Americans in Puerto Vallarta were told to shelter in place.
You go to Porto Vallarta, what are you there to do? Toes in the hand. Sand, unlimited frozen drinks. Leave me the hell alone. And as the waiter brings out your latest frozen drink, you see smoke on the horizon and you hear explosions and your waiter says, yeah, you're supposed to shelter in place. What? Ex what?
Talk about a vacation. What? That's what had to happen. What's funny is I have one friend that travels to Mexico all the time, and I log into Facebook and sure enough, she's there right now and she said, the resort told us just to hang out here. We're all hanging out here, they're extending our stay, we're sheltering in place at an all-inclusive resort.
And I saw a tweet this morning that some of the initial claims that they're hunting for Americans and taking hostages, that was overblown. Engagement bait. The tweet that I saw said that that's not really happening, although we don't really know what's happening. 'cause some of the video that came out was pretty darn scary.
Another nuance to this is that fifa, the governing world body for soccer is thinking about moving some of the games out of Mexico for the upcoming World Cup Tournament. 'cause it's gonna be Mexico, US, and Canada that hosts the World Cup in four months. That could have a huge impact on the Mexican economy.
So overall, we don't know what the heck is going on, but it's something that we need to be aware of. And the last bit this morning is about the games, the Olympics. They're over Wamp, WAMP, it seems like they just started two weeks ago. Just started opening ceremony, closing ceremony, and it's over. But I gotta say the US went out on top.
The men beat Canada yesterday in hockey and it was an electric game. Not only the men won the USA Women Beat Canada for hockey gold as well. And I'm watching the game on the treadmill and every time there's a high profile, like really high profile hockey match, like a, A game seven or a gold medal or something, I think to myself, this is great.
Oh my gosh, it's so electric. I need to watch more hockey. And then I tune into a Black Hawks game and it's like, eh, eh, I'm good. Eh, fine. Why is that?
Is it because playoff hockey is just like so very, very good? I think that must be what it is because it was unbelievable to watch that game. And then we watched the interpretive dancing last night of the closing ceremonies and the Olympics are over.
But beyond winning the two hockey matches, the US cleaned up 12 gold medals. Wow. Most they've ever won in a Winter Olympics. So, uh, go team USA. Very exciting.
That's right. Steve, were you yelling at the tv? 'cause I was yelling at the tv. It was awesome. When they scored that game winning goal, I was just.
It was, oh, it was like I was in the stands, like America, blah, and I'm on the treadmill, and I thought to myself, okay, they're going into overtime.
I had already done all the time I needed to do. I'm gonna stay on the treadmill and see how the game ends. Fortunately, overtime was very, very short. We win. I thought, well now I have to hear the national anthem.
I gotta see the finish. I'll stay on the treadmill till that happens. Bad idea. Bad idea. I'm on the treadmill for like an hour.
Goes to overtime. Okay. I'll stay on the treadmill another 20 minutes. We win the game. I'll stay on till the national anthem, like 30 more minutes.
When I got off, my legs were all, I think I walked eight miles or something. It was just, it was, don't do that. It takes a long time for them to, um. Uh, to hand off the national anthem and, and the gold medals, but it was pretty cool.
And you're right, Steve, the USA does own hockey at the moment and that would just have to burn Canadians, don't you think? That is their national pastime and yeah, we're kind of dominating right now for sure. Let's see. Steve had his hockey team over to watch Olympic hockey at Miller and Miller High Life.
Is there anything better than that? I think not. Good for you, dude. Glad you got to enjoy it. Lead story today is something that doesn't get talked about very much as a small business owner, you know, everything can change with one conversation. And when we plan and consider how our business can go up and down, we seem to spend more time worrying about those bad conversations.
Hi, this is Pat. Can I help you? Yeah, we're canceling. Oh. Searching the web and here comes a competitor doing exactly what you're doing. Oh, the technology shifts and that product you were offering can now be done by somebody else. The raw materials are becoming more expensive, like the tariffs we discussed, or your key employee or contractors deciding to walk away.
All of that stuff can happen like that one conversation and everything changes and you're in crisis mode. Today I wanna talk about what happens when you have one conversation and everything goes well. You've got this big idea, this goal you've always been wanting to have come true, and it's happening.
We don't talk about it enough and we're not prepared for it. You are not prepared for it. I'm not prepared for it. We need to get into this. Last Thursday, I had the fortune to do a, an idea slam for a small group in person, and we received questions on buying equipment and, and, and reaching a target audience and, uh, managing a bunch of responsibilities, standard stuff.
But one person had a question that came off more like a vent than a question, and the question started with, how am I going to handle my rent doubling. I thought that's curious and in an idea slam, I ask a lot of questions to try and get the person talking and they were really concerned about this new economic liability 'cause their rent was one of their biggest expenses and their rent was gonna double.
So I started probing. Turns out she wasn't re really concerned about the rent doubling. They were concerned about their change in the business. Because when I asked with your rent doubling, why is your rent doubling? They said, well, I'm gonna go to this huge new space. Well, what does that mean for the business?
Well, I can service a whole bunch more customers and I've got a wait list as long as my arm. Okay, what will that do to your revenue? It's gonna explode. By the time we got to that point of the conversation, they started to. Either internally acknowledge or externally acknowledge that this was not about their rent doubling, they were concerned about their business changing and being ready to run at a higher rate.
And what is life gonna be like with this bigger space and more clients and way more money coming in? And that's the topic when good things happen. It is so easy for us to go into our turtle. Shell whoop, like this is my shell, whoop. I'm back in the turtle shell Now, good things, things I always wanted.
Whoop turtle shell and the imposter syndrome shows up and worry shows up. What if that thing I always wanted comes true? What if I have to level up my business in an odd, weird way? There is a comfort in being told no in doing what you've always done. It doesn't align maybe with where you want to go someday, but there's a comfort in staying inside your boundaries.
You don't have to figure out something new. You can keep doing the way that you're doing your things and you can stay whoop in comfortable little shell when this happens to you 'cause it's going to happen to you. I wanna share with you two ways you can get your head around this new opportunity and keep moving forward.
Back to last Thursday, while I'm talking with this person at the Idea Slam, I had them do two things. The first thing I had them do was say it and then I asked them to play it, say it and play it, and I'll walk you through what I meant. They were concerned about their rent doubling. I had them say it.
Let's get to facts, not feelings. How much is your rent gonna double? How big is your new space? When you're in, in a new space? How will it affect your revenue? What certainty do you have that you'll be able to make more, more money than you've ever made? And as they rolled out all of this data, then I ask them to play it out.
So say it. Get real. Play it. Now what? So we got the numbers out and then we'd had to play it.
Okay, let's get this new reality in your head. If you wake up with that many more clients and your rent is this much higher, what does that look like? And when we put this person in this new reality and we played out what that new reality meant, they realized, oh, gonna be fine.
Their revenue was this close to going nuclear. Their additional rent was gonna be nominal compared to the grand scheme of things. This new revenue that's gonna come in the door and by saying it and then playing it, we got out of feelings. 'cause feelings will lie to you. Fear will lie to you. Comfort will lie to you.
What you worry about other people thinking will lie to you. Let me tell you next time something big happens and here comes an opportunity to make an entire month's worth of revenue in a day. A new partnership that's gonna really put you on a whole new plane. You may think, oh, what am my business BFF's gonna think, who am I to make $50,000 a month?
I'm just a one person business. I should whoop turtle shell back into it. All of those defense mechanisms show up. We said it. So they got all the facts out. Then we started playing out their new reality and frankly, how incredible it was all gonna be. And I want you to remember this and saying it as say it and play it.
I keep on saying, say it and play it so you can remember this. Say it, play it, say it. Play it. 'cause I want you to do this the next time something amazing happens. Because when something amazing happens, it's gonna be overwhelming. Ah, that's too good. Uh, and we need to show up and intercept those negative thoughts, those doubts, and those fears, and we gotta work that exercise.
It's really crucial. I'm fired up to talk about this this morning because this may be happening to me in real time when I get off the air. I need to send a first draft of a proposal to something that I've been working on in my head for years. There's this thing that I've wanted to come true for years and years.
Part of the Capital V, vision of the small business owners community. This thing that if this ever happened, oh my, that would be the coolest thing. Well, I had a call last week and I had one of those conversations with the person that can actually help me make this happen, and they were really excited about it as well.
They want to try and help make it come true. So this big vision that was safely on the shelf over there, I don't need to deal with it. It's over there, but someday, well, guess what, buddy? Someday is today. And today I need to generate a proposal that's going to scare the bejesus out of me. So I need to say it.
This is the vision I've always had. I've always wanted this to come true. This is what it would look like. This is what it would mean to my business. This is what it would mean for the partner. This is what I would need to have happen so that it would all work out the way that I'm dreaming of. Then I need to play it out.
What are the odds of this happening? If the situation comes true, what would my life be like? How does my day change? How does my business change? How does the organization change?
How many more people could I serve? What does it mean for revenue? What does it mean for the partner? What does it mean for my meaning and purpose?
All of that stuff is, I'm telling you, just between you and me, this thing. If it happens, oh hell yes. That's, it's one of those things, oh hell yes. When you get to that point, you know that you're this close to something really good happening. So say it, play it. It gives you a new way to move forward, and this new thing could be the best thing that ever happened to me.
Running the exercise is gonna help me stay factual and get out of the feelings that wanna lie to me. It's gonna help me stay objective and avoid doubts and imposter syndrome just like it did for the person we were talking with last Thursday night. Say it, play it, use it when something good happens in your business.
The idea of Slam is coming up and I got two questions today. They're good ones. Really good ones. My client keeps asking for additional requests. Now I'm gonna be upside down on the job.
How do I stop scope creep? The second one is, I own a small bakery in a local restaurant. Wants to white label my cupcakes.
Is one of their desserts guaranteed income? But no one would know their mind. Is that a good deal or am I giving away my brand? What would you do? Definitely want your input on that. We'll talk about that in the idea of Slam in a second. Sponsored today by Gen Head Scale Systems, not Chaos built for early stage businesses, gen head systems, they are perfect for founders or solopreneurs who need real momentum, not another complex tool that takes a full-time operator to drive.
Everything is streamlined, practical, easy to act on immediately. Immediately. And this one system. Is gonna replace your disconnected tools. If you have on one screen your CRM and another screen, your marketing tools on another screen, uh, your QuickBooks and all of your automations, they'll all be in one place.
Gen head centralizes everything for less chaos and clearer data and better execution. It just makes business simpler. Learn more@genhead.com. That's Gen head.com and I will put up on the screen the link for Gen Head, which I should have done while I was talking about Gen Head, but for some reason we're having some struggles today with our technical ability, maybe not enough coffees.
Let's do the idea slam, shall we? Now, this is your chance to come on the air. The QR code is up in the corner here. You can either come on as my guest and we'll talk about your business in front of everybody. Great chance to promote your business and the next big thing that you're working on, or you can click that link.
Anonymously submit a question for the biggest challenge or opportunity that you have in your business. I'll tackle it on the screen. I'll keep you out of it, and the entire world here will give you feedback to help you move your business forward. So the anonymous applications are live, or you can come on the air and we'll talk about you as a guest on the show.
Question number one, I have this client. They're making requests beyond the scope of our agreement. Now I'm upside down on the job. I need to be better at stopping scope creep. How do I do that? We've been talking a lot about contracts, so in the previous episodes we've talked about contracts, what you do and what you don't do.
I'm not gonna go through that again. 'cause if you're doing business without a contract, frankly you deserve scope creep. You gotta be able to point to something and say, bro, that's not in the contract. You need to say, here are the four bullet points of the things that we're doing. You gotta know what you're signed up to do and not, because some clients can lean on you for extra work.
Oh, come on bud. Can you just, this one time, one of those deals. So keeping the contract bit out of it for a second. 'cause it is really important. Here's something else you can do.
Yes, but. You can do anything for them inside the scope of the contract. And when they start asking for more stuff, create a parking lot, a parking lot that they have to pay to play, you're signed up with them to do SEO and they say, Hey, could you also post the blogs for me?
Hey, could you take this transcript and turn it into a blog and then post the blog? And, and, and the workload keeps on growing. You can say. That's a great idea. I can do that.
That's an extra $250 a month. I'll put it on the parking lot. You let me know when you want me to start. Oh, you want me to write the blogs too?
Sure can do that. That's another $250 a month. Here it is in the parking lot. We can get started as soon as you're ready. You're never telling them no.
You're just telling them Yes. And what the fee will be. You can always make exceptions to your contract. You can always help someone out if they're in crisis.
You can always maintain the relationship, but that's not what we're talking about. We're talking about a client that keeps on asking for more that's outside the scope of the contract. When that happens, parking lot and the fee, keep it upfront with them. You never tell them no. You just show them what additional work will end up costing.
Also, something that you can use at renewal time. So when after six months their contract is up and you're getting ready to renew them for another six months, you can say in month four, you asked me for these additional services. I had told you that they would be an extra $500 to do those new things. How about this?
Let's renew for a year. I'll take on those two new pieces of responsibility and I'll only charge you an extra $400. You've expanded your scope. You've also doubled the length of the contract and you've increased your revenue. So it can be a negotiating tool when it's time to renew or retain the person that you're working with.
So managing scope, creep handles is handled with a good contract and a good way to say yes, but, and the parking lot is the way that I like to do it. Second idea slam question. Today I own a small bakery and a big local restaurant. Wants to white label my con my cupcakes as their own dessert. This is guaranteed volume for me, but no one would know they're mine.
Is this a good deal or am I giving away the brand to make sure we're all on the same page? White label, meaning they would buy the cupcakes from this retailer and put them on the menu as though they created them. So it's a wholesale kind of relationship. It's a good question, something many people face, and let's be objective about it.
What happens to your business if you're selling 50 more custom cupcakes a week? How does that affect your monthly run rate? How does that affect your profitability? Just by getting the added business. That's decision number one because some of us just need more volume. We just need more throughput with the revenue that we're making in the business.
And this might not be a branding play. This just might be a lot of sales going into, uh, the business. The first question is, how critical is the volume? If you're already killing it, you can't keep cupcakes on the shelf because you're a viral sensation, that may change the business. But if you are needing 50 new cupcakes a week and this helps you find stability, it might be, uh, a great partnership for you to make the business more solid.
Another way to look at it is okay. There is a lot of goodwill that can be bestowed upon restaurants that want to support local and small businesses. So Mr. Restaurant, this is great. I would love to build this partnership. Can I put baked by bakery on the menu right here in city? If you do, I'll give you a quarter off of every cupcake.
It costs you nothing, but it gives me just that little something, something on the menu. The way you'd sell that to them is they're getting brownie points, no pun intended for supporting a local business, and my customers now know that my products are available in your restaurant. People love my cupcakes.
I can't keep 'em on the shelf. They're way more apt to buy one for you. If they can get a death by chocolate cupcake for dessert and they know it's mine, I can help you as well. It's another way that you could try and negotiate it to get your name recognition in there. And the third way is, this is great.
I wanna do this partnership. I can't wait. You say my name, I'll say yours. Let's do the napkins. I have to give away with my cupcakes in the food truck or wherever I sell cupcakes.
Let's get some co-branded napkins. Let's put an ad for your restaurant inside my weekly email that I sent. Let's do a monthly video with me and your chef whipping up dessert together.
Let's do some co-branding. Let's do some co-marketing. Let's do some, some partnership stuff, because that way I can refer my audience to your restaurant as a partner. All of these decisions are not made in a vacuum. You gotta consider what happens just to the sales volume. If you get the sales volume, then if your sales volume isn't an issue, what kind of marketing and reach and validation and recognition do you need out of the deal?
And then always, always, always, always, always. Let me see, always when you're trying to close a partnership with anyone, what's in it for them? You have to make sure that you're presenting your pitches and you're asking for things through the lens of why would they wanna do this. When you do that, you'll end up building great partnerships that actually work.
So good luck with that. Telling you what now? I'm hungry for a cupcake. Doesn't that sound good? Like a big old fricking chocolate?
Hmm. I've been on the diet way too long. One more thing to hit on before we get outta here. Did you see that snowstorm on the East coast? We normally make fun of people.
I live in the Midwest.
We normally make fun of people in the Midwest when they have to handle real weather, it's gonna snow two inches in New York City. And we're like, ah, the east coaster is there a bunch of weenies. They're getting hammered. If you haven't seen the news story, we'll talk about that in a minute. Business Inc sponsored this morning by our friends at Enji, they make marketing your small business simple.
Even when things are uncertain or overwhelming or things get challenging when it's time to tell your story. Enji is your AI powered marketing engine that does it practically all for you. It learns how you speak, it learns your priorities. It learns all of your marketing plan and puts it all almost. On autopilot.
Imagine having to tell your story at scale all by yourself, but instead having an automated AI partner to do it for you. Not only does it do it for you, it plugs into your Canva, so your social media looks on brand and it's done so much simpler. It's practically doing it for you in your sleep, and always monitoring those KPIs so you know what works and what doesn't.
So you're not wasting your time on marketing. Nobody cares about Angie's given us a killer deal here for viewers of Businessing, a 14 day risk-free trial. Then your first two months are discounted, and then it's only 29 bucks a month after that. So if you hate marketing your business, I'm not crazy about it.
Click the link on your screen. Scan that qr code ng.co/sbo ng.co/sbo ng solves the I do my own marketing problem. Thanks to them for partnering with us. Before we get outta here, we have to talk about that snowstorm. Whew. There was a travel ban put in place in New York City overnight. The snowstorm came in and just crushed the East coast.
It was a nor Easter, I guess technically. So it came off the Atlantic and portions of New Jersey got 24 inches of snow, 24 inches of snow and blowing all over the place. It's biblical what's going on over there. And when you think about it, uh, we think here in the Midwest, everyone can't handle snow. Like, yeah, good luck, whatever.
I heard that this was like historic so bad this morning. Parts of the East Coast don't even have the snowplows out and running. It's too bad for the snowplows. Yikes, if that's you, I hope you got your Coco and Your're cuddled up with a episode of Businessing and we're just kind of enjoying a semi day off if you're trying to do business today.
And your normal partners aren't getting back to you as quickly as you expect They may be on the east coast dealing with kids that are home from school, so that might be something that's going on. Before we get outta here, can we celebrate someone? I wanna celebrate someone, our new friend, Lori. Lives in Fond Dulac.
Met her Thursday night and she just joined the small business owners community about 10 15. I'm getting ready to join, uh, the show and get ready to go, and I get a ding. Lori, a Thrivent advisor in Fond Lac joined the community right before Airtime. This is the owner's only community that's helping you build your small business.
If what we're talking about here feels good. It's like, wow, that pack guy really gives a damn about my business. Wow. The people in the chat, they really wanna support one another. Hello?
That's what we're doing in the small business owners community. The entire mission is summed up in one line. Don't grow it alone.
That can mean feel good vibes and people to turn to when things get hard. But what it really means is in the next two weeks, you're gonna sign a big piece of paper. You're gonna have to put together a proposal that scares you. You're gonna have to make a decision on technology that you've never used before.
Wouldn't it be awesome if you had a group of other owners? 'cause we only let business owners in that have faced those questions as well. Now you do. 24 7 online community called the SBOC. It's $19 a month to be a member. It, it's almost business insurance. It's almost dangerous to walk around without this support group behind you.
So click the QR code small business community.com. Join the community like Lori did this morning, and we will celebrate you on the show as well. Thanks a lot for tuning in, and I appreciate you being, uh, a part of what we're doing here, this weekly show for small business owners. Someday you'll be able to look back and say, yeah, I was there at the beginning.
This is the beginning and we're gonna unite solopreneurs on their journey and we're gonna do it with your support. So if you enjoyed today's show, would you consider liking and subscribing wherever you're tuned in and share it with your small business network? It's no different than a referral. Hey, I got, there's this thing, there's this show that I'm watching and it, it makes me feel good.
It keeps me up to date. It makes me think bigger and differently about my business. I think you'd like it. I really would appreciate it if you do that because I want the show to be big and I want to help a whole lot of people, and you can help me make that happen back on the air tomorrow at 11:00 AM I'm Pat Miller, founder of the Small Business Owners community.
Thanks for tuning in. We'll see you right here tomorrow. Now go sell something.