There was no live show this week, and Businessing is back on Monday, October 5. The site kept going, though, and the biggest idea on it was a simple one: find one step between a customer wanting what you sell and paying you, and take it out. Here’s everything that went up, so you can pick the one you need.
What went up this week
Monday was about AI and the people using it. Why AI fails in big companies and works for owners makes the case that leadership and employees see AI differently, and as an owner you’re both people at once, so nothing gets stuck. Then How to start a Zoom meeting without the awkward silence gives you one move for the first five minutes: talk to one person by name the moment they arrive.
Tuesday covered naming and nerve. How to name your product so people remember it says to name the transformation your customer gets, not the item you hand them. What AI changes for small business owners calls AI a lie detector. Once money, labor, and time stop being the reasons you haven’t built the thing, what’s left is whether you wanted to.
Wednesday was the sales day. How to reduce friction in your sales process is the one to read if you only read one, and the homework is to remove one step this week. AI content crackdown: what it means for your marketing explains why platforms have started burying fully AI-made posts while AI-assisted ones still work.
Thursday was about finding people and letting go. How to find customers who already need you says to go where the problem you solve is already happening and be useful there. Strategic quitting: how to cancel a meeting that stopped working starts with the recurring meeting nobody wants to attend.
The question of the week
How do I get leads, and get them to say yes? The full answer is here. Leads are a system, not luck. Pick two paths, build the habit, and get comfortable asking for money.
Next week
The show is back live Monday, October 5, at 11am Central on YouTube.
Businessing is the daily live show where small business owners figure out what to do next. Hosted by Pat Miller, founder of the Small Business Owners Community: owners only, nobody pitching, $9 a month.