What to say at a networking event comes down to three words: clear, curious, and kind. Nobody ever handed you those words, so here they are.
You walk in, you scan the room, and then you’re standing by the food table hoping somebody talks to you first. That isn’t a confidence problem. Nobody ever taught you how to open, how to keep it a conversation instead of a monologue, or how to leave without stepping in it. Pat walks through all three, including the networking tennis trick he actually uses. Then Lisa Raebel joins for Money Monday on why chasing the sale is the thing that costs you the client.
Businessing is the daily live show where small business owners figure out what to do next. Hosted by Pat Miller, founder of the Small Business Owners Community: owners only, nobody pitching, $9 a month.
Short answer: What Do You Say at a Networking Event?
Short answer: How Do You Get Clients to Stay Longer?
In this episode
- 00:00 – Good morning and what’s on the show
- 01:23 – The big story: what to say when you walk into a networking event
- 03:08 – Be clear: how to answer “so what do you do?”
- 04:51 – Be curious: how to play networking tennis
- 07:05 – Be kind: why complaining in the room costs you business
- 10:12 – Money Monday with Lisa Raebel: when chasing revenue costs you clients
- 14:46 – How to stop giving away the store to get the yes
- 16:18 – How to audit your client experience step by step
- 23:08 – Idea Slam: how do I get clients to stay longer?
- 26:12 – AI story: Grok turns a bot swarm loose on building a business
- 29:20 – AI story: Businessing gets written up on claude.com
- 32:44 – SBOC26 starts tomorrow, and the show schedule ahead
Resources mentioned
Full transcript
Good morning. It is Monday, September 14, my birthday, and we are businessing. I’m Pat Miller, host of the show. Lisa Raebel on camera with us already. She’s gonna come on the show in just a little bit. This is the show that helps you out because nobody taught you how to run a business, but yet you’re running one anyway.
And together, we’re gonna figure out what to do next. Sponsored this morning by Money Masters Bookkeeping and Foureva Media. Definitely glad that you’re a part of the show today. It is conference eve, so my brain is scattered. I am completely, Bears fan drunk because the Bears got me a big birthday gift, 59 points over the weekend, Bears.
And we got a lot of stuff on the show today. We’re gonna do an idea slam where we’re gonna talk about how can we get your clients to stay longer. I’ve got two AI stories of the day. One of them is about a new way to build a business that Grok is going to experiment with this week, and the other one is kind of a big deal.
They put us up on Anthropic’s website. What? I’ll explain in just a few moments, but let’s get after the big story of the day. The business thing big story of the day is about what to say when you walk into a networking event. Some of you, you’re outdoor cats, man.
You love walking in and meeting new people and doing your thing, and you can’t wait to go shake hands and kiss babies. Good morning, Stephanie and Rebecca. Welcome to the show. Great to have you with us. So it’s not a big deal to walk in and meet new people.
But others, me, sometimes, I need a little I need a strategy to go in and meet a bunch of new people because I’m nervous I’m gonna say the wrong thing or I get caught in conversations I don’t wanna have. So how can we strategize a little bit and be ready to take on our next event with a bunch of people?
And if you look at networking objectively, that’s exactly what it is. You’re walking in and meeting people you don’t know, and you’re trying to build a relationship long enough that they will walk away saying that person is okay, and I may be willing to do business with them.
Because you’ve gone to networking events and you’ve met people for the first time and just thought, ew, get this person away. You’ve had that happen. Well, don’t be that guy. This is the way that you start a transactional relationship with someone and you make a good impression. And it comes down to three words.
When you’re out networking, be clear, curious, and kind. That’s it. If you’re clear, you’re curious, and kind when you go to networking events, you’re gonna make a good impression, and you’re gonna do some good business. Good morning, Barbara. Great to see you. And good morning, Adrianne. Welcome to the show on Instagram.
So let’s start with being clear. You walk into a networking event, and the concept of being clear is not to drown the other person with a million pounds of information. When you meet someone for the first time and they just go on and on and on about all the things they do for people, you walk away just thinking, bro, just come on.
You didn’t invent marketing. Okay? Like, it’s just not a good way to make a good impression. You wanna be be able to answer, I do this thing for these people in this way. And if you can do that, you’re going to make a good first impression.
So instead of walking into a networking event and saying, well, I have a full service marketing agency for blue collar professionals, and and I handle I handle their Google Ads, and I handle, their newsletters. I do their social media. I also make them cookies, and I walk their dogs, and I do this and I do this and I do this.
And by the end, the other person’s just, like, already thinking about how they can get out of this conversation. It’s just too much information. As opposed to saying, yeah. I help blue collar businesses get more clients through great marketing. What do you do? Oh, okay. That was easy.
Now I know who you are and who you do it for and what the outcome is. And there’s a hope because you are the blue collar person that gets new clients through great marketing.
They may remember that Because just like you, that person’s gonna talk to 11,000,000,000 people in the span of ninety minutes, and you wanna be remembered for a post it notes worth of information. There’s a post it note right in your chest. Blue collar marketing person. Right? Yeah. Perfect. I know what you do.
They may not remember your name, but they may remember at least what you do. That is step number one. Step number two, be curious. We have had those conversations at networking where the other person just won’t stop talking. They go on and on and on. And, like, it’s not even a conversation. It’s a monologue.
I’ve even been in speed networking with people before, and you got three or four minutes, and I don’t even get to say a thing because they just kept on talking the whole time. Not a good look. I’ve explained before, and I’ll say it again because it works for me. I play networking tennis. This is the game I play in my head.
And forever at a networking event, you will catch me doing this. I play networking tennis. Anytime someone asks me a question, I lob it back over the fence, over the net, and I ask them a question right back. Oh, what am I doing? Yeah. I’ve got my conference this week. I’m really excited about it.
125 small business owners, our sixth annual conference. It’s gonna be great. Do you ever host events? What do you do? Pah. Right back. Pah. And then they hit one back over it. Pah. Right back to you. Why do you do that? One, people like to talk. Little psychology there.
Two, my job is to let them know that I do this thing, but then learn as much as I can about them so I know whether or not there’s a potential relationship here. Lob it back over. Lob it back over, and you learn a lot. It also helps you if you’re creating content.
You kinda get a bunch of people’s stories and you kinda learn what people are thinking about so you’ll create better content, but it’s just a decent way to build a relationship. I play networking tennis. You do what works for you, but be curious. Because if you’re not curious Alex, good morning. Welcome to the show on Instagram.
If you’re not curious, people just think you’re, like, all about you. And, again, nobody wants to have a relationship with someone that thinks they’re the God’s gift to everything. Don’t be that guy. And then the last one, and this is a nuance that I learned over the years of networking. When in doubt, be kind. Be kind about everything.
The cookies, they’re great. The speaker, brilliant. The room, no. It’s not 41 degrees. It’s refreshing. Like, just be kind. Why? Nobody wants to have a relationship with someone that’s negative. That’s just a total deal killer.
And some people think even though they’re not the center of attention, that if they start complaining, they will look enlightened or like they know better or like they’ll score some points with people. If they point out the stuff that could have been like, it’s this weird you know what I mean?
Like, there’s this weird relationship thing where people like to complain because they think they’re coming off as smart. You’re not coming off as smart. You’re coming off as negative and kind of a jerk. Don’t do it. By being kind, you’re also avoiding stepping in it. What do you think of the speaker?
You know, he talked about something that and and you kinda critique it a little bit. Well, you don’t know that the person that you’re talking to is in their mastermind group, or you don’t know that that person that was up there is this person’s client, and you are now stapled as the jerk of the room forever.
And what’s worse about that is they might not tell you that that’s the case. You just stepped in it and didn’t realize it. How was the food? Oh, yeah. The beer was warm. Okay. Well, I’m a friend of the person that organizes the whole thing, and you’re now a jerk forever. Or even worse, even if they’re not connected to the organizer.
If you say something to someone that’s negative, that could start to build a reputation. Yeah. I talked with Alex at the event, and all he did was complain the whole time. He was a jerk. That gets around fast. What did they say? I forget the line. God, what’s the line? Bad news goes around the world before good news gets out of bed. No. A lie.
A lie gets around the world before the truth gets out of bed. Is that what it is? You get the point. Bad news travels fast. Don’t give anyone ammunition that you were saying bad things about somebody. Not a good plan. We go to networking to build relationships, and we wanna be in relationships with people that are actually good people.
And to allow yourself to be known as a good person, be clear, curious, and kind. When you have those conversations, you can evaluate if there’s something more than that in the waiting.
I hope that helps next time you’re out networking at, I don’t know, maybe the Small Business Owners Community Conference, which starts tomorrow night here in the Milwaukee area. I’m not freaking out. You’re freaking out. It’s gonna be awesome. Cannot wait. Sixth annual event. We’ve been working all year on it. It’s going to be awesome.
Sponsored this morning by Money Masters, Bookkeeping, and Foureva Media. We’ve got an idea slam standing by. But first, let’s bring on today’s guest. It is Money Monday. And on Money Monday, we bring on our friend, Lisa Rabel from Rebel Girl Revenue. Good morning, Lisa. How are you? I am excellent. How are you? As long as I can unmute my mic.
I’m good. You gotta unmute your mic. And I know if you’re always muted because that beautiful red microphone is not lit up. But you’re lit up, which is wonderful. Did you have a great weekend? Did you get out and do something fun, I hope? I did. I actually had a really busy weekend. It was it was great.
I did a a speaker training on Friday up in the Dells. Gorgeous day, and then I spent most of my day, Saturday outside doing fun stuff. So yeah. I love it. I love it. Before we go any further, happy birthday. For those of you who might have missed the introduction Thank you. Wish wish our friend, Pat, happy birthday in the chat.
Kinda doctor Seuss that. But, yeah, happy birthday. I appreciate that. Thank you. It’s a the day before the conference, so I don’t have any time to do anything fun. So Abby and I are celebrating my birthday with Jimmy John’s. Like, that that’s how you know you’re working on your birthday. Like, where you’re going you’re going out to eat. Yeah.
We’re getting a Jimmy John’s, and I’m gonna splurge on the jalapeno chips. So because everybody’s heartburn while you’re while you’re nervous. Right? Yes. Absolutely. Working on the conference might as well feel crappy at the same time. Alright.
Today, we get to talk about money because that’s what we do on Mondays when you come in here, and the goal of running a business is to make loads of money. But you’re sharing this morning that it is possible to take that focus on making too much money, like, making only having the goal making money can actually hurt our client relationships.
Tell us more about that. Yeah. So to your point, you were talking about earlier of the networking and the people who just keep talking. I know. I call that the show up and the throw up in my network training. And they just yeah.
And you you like, for me, I always say, like, you’re probably making your like, looking around the room saying, who else can I talk to? Because those people are only focused on one thing.
They’re only focused on themselves and how can I get more business and all of the you know, it’s that kind of but your your tennis reference is perfect because it’s not about it’s not about, like, making sure you can sell it to the person you’re talking to? It’s about forming that relationship, and that’s where the revenue comes in. Mhmm.
Because every person you talk to is not gonna be a future client, but the the the Rolodex in their head might be their client. And it’s all about having that really great impression and having that really great focus on, it’s not about me, it’s about you. Mhmm. It’s a with them thing always. Right? What’s in it for me? Absolutely.
That’s how we do networking. It’s not about what we’re gonna get out of it. So one of the things that I talk about a lot is that if we only focus on getting the sale, if we only focus on what your revenue goals are, we the client experience. We stop focusing on the person who’s actually paying us the money.
And so what I talk about a lot in the rev the five opportunities that you miss revenue, One of them definitely is in the client experience in that sales process, making sure that what you say you’re gonna deliver is what you actually deliver.
So if you have never intentionally looked at your sales, your client experience, I’ll go through this quick, but it starts before you even know they exist in your marketing and what you say there. It’s that first intake call or email and, like, that first conversation you have with them. That has to be intentional.
Your sales process has to be intentional. Onboarding has to be intentional. Delivery has to be intentional, and then continuation at the end has to be intentional. Are you gonna ask for an upsell, a cross sell, a referral, a testimonial, any of those kinds of things?
So if you’ve never looked at those parts of your your client experience, and I don’t care what you sell, I don’t care what industry you’re in, I don’t care how big your business is, that’s the client experience timeline. It looks different for every company, but that’s the timeline.
And if you look at that and you make sure there’s no gaps in that, that’s where the revenue increases. People don’t leave because they the what they you sold was delivered or they had a bad experience, so do again, they’re gonna find somebody else.
Literally on a call with a client this morning, and, they were talking about how their account never called them back. And it’s what? September? I mean, it’s it’s almost q four, and it’s a little too late to start thinking about your numbers for 2026.
So they literally are changing their accountant because they said they do quarterly reviews, and the accountant never called them once. So that’s the difference between what I sold and what actually happened. So concentrating what the client is actually experiencing with you is where you can actually find more more revenue.
Two ways I wanna go on it. Big soapbox talk. I love it. I wanna go two ways on it. I wanna first keep track of all the promises we make, and then I wanna walk through how we might evaluate the customer experience.
As far as the promises are concerned, when we’re only focused on making the money, we’ll keep on giving away the store to get them to say yes, which then makes the customer deliverable more difficult. So how do we govern against giving away the store to get the yes so we don’t make our life terrible in the, in the future? Yeah.
That’s what I call the the panicked friends and family discount. They didn’t say yes right away, so all of a sudden you’re panicking and giving in the fans friends and family discount. And sometimes people just need a minute to process. And and I’ve heard you talk about this, Pat.
It’s not about, like, well, my bud you know, it’s 5,000, but my budget’s only 3,000. Say, okay. What services do you not want me to provide? It’s not about discounting. It’s about reducing reducing what you’re gonna provide, and you’re still gonna make the same amount of money but not provide those services.
And most of the time, as you you and I both have experienced, the years ago, well, I think I could find another $2,000 to get everything. And so it’s, it’s don’t panic and give the friends and family discount. You wanna make sure that you prioritize, like, what that looks like and ask them more clarifying questions. Did that answer your question?
Absolutely. So we got the yes. We didn’t give away the store, but now we have to make sure that even with a yes, we’re we’re not focusing too much on just the money. So you walk through this beautiful series of customer experience.
If we wanted to objectively look at how we’re doing with our customer experience, how would you have someone evaluate their process? Well, first of all, I would make sure that you talk to everybody that’s involved because the person who’s taking that intake call might be the receptionist.
And then the person doing the sales process might not be the person who’s actually delivering on on the service or the product that you’re selling. So first of all, I would list all the people in your company that’s involved in every single one of those steps. That’s step one.
Step two is to go through a client to go through one of our newer clients and say we do this, and how did we do that, and what is where are we being intentional? Where are we just kinda winging it? Or even take out a a client that you lost. Why did we lose them? What part of the process was it? I mean, I can tell you that I we we’ve all done it.
We’ve all been in the sales call, and we think we’re we’re killing it, and then you get completely ghosted afterwards. And I so you’re kinda like, okay. Where what conversation did I lose them? And so it’s it’s it’s a it’s a definitely, an intentional process, and you have to involve the entire team that’s involved in the client experience.
The other thing I would do is I would ask one of your best clients. So in this process, where do you think we could make some improvements? And I really appreciate you being a client. And how did you feel when it transitioned from sales to delivery, and all of those types of things? Ask your clients how you’re doing.
Because most of them will will don’t don’t pick, like, the ones that that are your friends because they’re gonna tell you doing a great job even if you’re not. Yeah. Pick the clients who are gonna give you an honest. It’s called the it’s a book called The Mom Test.
Don’t pick the people who are gonna be you know, that always gonna tell you you’re doing a great job. Like, sometimes AI can do that. Right? How am I doing? Oh, you’re wonderful. No. No. No. No. Tell me when I’m doing something wrong. Yeah. Those are the two ways I would do it. Involve your team and involve your clients.
That takes a lot of confidence and courage too. Hey, client that’s spending me money. How are we doing? You gotta, like, brace yourself for the idea that, well, you’re not doing that great in a couple of different areas. Do you find that people push that away and don’t ask those questions because it might be bad news?
The the people who really wanna see and wanna know the answer, they’re the they’re the ones who ask. The people who are too afraid to ask, they’re I I question how I this is gonna sound terrible. I question how badly you really want it, how badly you really wanna grow the business.
Because here’s the thing, there is, in the book, there is a thing called the fear of success. That that is a legitimate fear. And so sometimes, that’s what the fear is. So if you’re not asking, there’s a fear behind it, and you need to be honest with yourself of why you’re not asking the question.
And so once you figured that out and you answer why you’re why you’re not asking the question and you, well, get over it, then you it’s a lot easier to ask the question. I used to be that way. Not anymore. Not anymore. You’re over that. No. Just get right after it. Okay. I love the concept. I’m over it.
It’s a great reminder to remind ourselves that it’s, it’s about the money, but it’s also about a great customer experience. Catch us up with how we follow along with you now. What are you doing to create content, and how can people stay a part of your world? So probably the biggest thing I’m doing right now not probably.
The biggest thing I am doing right now, which is podcast, which you can find on all of your podcast channels. And we I talk about this all the time, and I’m really quite forward on my podcast. I don’t sugarcoat anything.
It’s not that I mean, but it’s I have some great guests too on it that really also provides some great insights on on those topics. And doing it on every part of the client experience. And so that’s on there. And then the other way is, you know, my speaking.
I’m really looking forward to, having my my moment on stage at the SVOC conference this week. So it’s gonna be that’s the best way to get a hold of me. It’s gonna be great. If you do us a favor and drop the link for the podcast in the chat before you log off, that would help everybody out. But I love revenue, love revenue, first of all.
But money Mondays with Lisa Rabel is always a treat. Lisa, thanks for coming on. We’ll see you at the conference. So much fun. Love having Lisa on the show, and I love when she drops bombs. Wait. Should I say this? Yes. You should say that. Get them, Lisa. That’s what she does so well. Idea slam coming up.
In the idea slam, we’re gonna talk about how do you get clients to stay longer. Lot of strategies about how you can get clients to stay longer, kind of adjacent to what we just talked about with Lisa.
Some people have tricks and methods, and there’s really only one thing you can do to get a client to stay longer, and I will spill the beans in the idea slam. But first, let’s talk about our awesome sponsor, Barbara Fawcett and Money Masters Bookkeeping. They are one of our presenting sponsors for SBOC twenty six and of the show.
Money masters bookkeeping, they will let you know where your money went. And isn’t that a silly thing to say out loud? Where did my money go? I had a great month. Where is it? Well, Money Masters will help you track it down and help you make great decisions with your money moving forward.
You didn’t start your business to be a bookkeeper, but it still gotta get done. That’s why you should partner with someone that knows how to do it so you can stay focused on what you’re great at. They have thirty plus years of cleaning up even the nastiest books and seeing almost every scenario that you can imagine.
So you can bring your business to them and get the guidance that you need moving forward. QuickBooks certified, Digit certified, helping clients in all 50 states, and they’ve got a killer offer. Start with them in this QR code. Scan that, and you can have a call with them for your free next move review. Here’s the deal. What should I do next?
They’ll do that with you straight away. So scan the QR code and get the answers you need for your next move review. Money masters for biz dot com. com. At Money Masters, our family’s focus is your family’s future. Thanks to Barbara and the team for being a part of SBOC twenty six and the show. Idea slam question of the day.
How do I get clients to stay longer? I’ve started sending birthday cards, Christmas cards, anniversary cards. We write out what we accomplished this year, and I just send them gifts, and and nothing seems to work. How do I get clients to stay longer? This one is relatively easy because I’m gonna shoot down the press the premise. Cards are great.
Gifts are great. But the way that you get clients to stay longer is you actually get them results. I know that’s the simplest thing to say out loud, but sometimes we have to, like, cut through the fog of tactics and remind ourselves, what are we doing here? What are we doing here? Give me your money. You will get this result.
It was kinda like the Macarena. Was I doing the Macarena? There. Give me your money. Get your results. If you’re getting the money from the client, but they’re not getting the results that you’re promising them, they’re not gonna be your client for much longer, and no amount of thank you cards and gummy bears are gonna change that.
So keep it simple. Get them results. The problem is and the style points of cards and gummy bears happen when they’re not really clear on all the results that you’re getting them or they’re losing sight of the results that they’re getting them you’re getting them.
And one of my mentors when I was in the radio business had a very clear way to build sales relationships with people. They said, tell them what you’re gonna do, tell them when you’re doing it, and then tell them that you did it. And you’ve gotta remind them on all three steps.
So when they’re signing the contract, you’re gonna say, we’re gonna get you three new clients. We’re gonna get you three new clients by the end of the year. Let’s work together. Halfway through the deal, hey. We’ve got two clients and a third one is pending. We may hit your goal by November 1, not the end of the year.
Then when the engagement is over, what a great engagement. I’m looking forward to renewing and moving forward. We promised that we would get you three new clients by the end of the year. We got five. High five. Great job by your sales team closing all those leads we got you. Tell them what you’re gonna do. Tell them why you’re doing it.
Tell them once it’s done. That would be the style point around how do you get people to stay longer. But all of that is literally just make believe if you’re not actually getting them clients.
So if that’s what your promise is to them, you gotta get them the results, and then you can tell them what you were going to do when you were doing it and remind them that it was done. Doing that at the end might get you a renewal.
But if you spend too much time just making them feel good about your relationship, that’s not the goal because I have a lot of friends that I don’t give money to. I give money to people that get me results. You should do the same. We have two AI stories of the day today. Two. One of them, kind of a big deal, personally.
Like, not kind of a big deal like we cured cancer. Not that kind of big deal. Kind of a big deal because I’m really excited about it. The first story, I think, is really unique. During our conference, x, Grok, is going to do something that I’m extremely interested in. This is cool. Grok is going to do something that they’re calling, GrokBot Galaxy.
September 15 to the seventeenth. Jesse, good morning. Thanks for tuning in on Instagram. GrokBot Galaxy is going to have a few operators and then a swarm of bots. And their promise is in this three days, they’re gonna research, ideate, test, launch, and monetize a small business. The bots are gonna do all of that.
The humans will supervise, but the humans aren’t gonna tell the bots what to do. They’re gonna give the bots the assignment and watch. And what’s so interesting is not that a small business is gonna get created out of thin air. I mean, that is interesting. But it’s gonna be live streamed.
And I’m like, you know how sometimes you’re at the party and you’re watching the game on your phone? Like, maybe you haven’t. I have. I’m gonna kinda be doing that during the conference, paying attention to what these grok bots are building. It’s interesting to me because with Claude, I’m doing a lot of that life cycle here.
There’s a new event I’m doing in the fall. I ideated it. I researched. Then I did the ideation with it. Then we did the validation. Then we did the test calls. Then we did the pricing. Then we did the venue research. Then we did the agenda. I did all of that with Claude as a peer. But this Grokbot project is not as a peer.
This Grokbot project is, hey. Grokbot, go build this thing. I need a small business. Go. I’m dying to see what it comes up with. David, welcome to the show. Awesome. And, yeah, David’s got a great comment here. Let’s feature this. It is wild. I wonder what kind of needs the bots will decide to fill. I’m curious about that as well.
I think my instincts tell me it’s gonna be some sort of digital product because they’ll know how to create and deliver that, but we never know. The bots may decide it’s a ice cream store in, Palo Alto, and they decide to go hire and manage a bunch of I have no idea what they’re gonna decide, but that’s what’s so exciting.
So this Grokbot galaxy is happening. And if I didn’t have a conference right now, like, if I was not fully maxed out on the stuff that I could do, I would have a swarm of Grok bots running around right now because it’s getting great reviews, and it’s supposedly working very independently for the people that are playing with Grok bot.
But I’m I’m being disciplined. I’m not going there. I’m I’m trying to stay focused because the conference is tomorrow through Friday. I’m not freaking out. You’re freaking out. And I’m freaking about the second AI story of the day. This, okay, this this is kinda cool. If I may, do you remember now I’ve got earth, wind, and fire in my head.
Do you remember back in May, I was losing my mind on this show because I got the opportunity to go to Chicago for Claude’s small business day. They had an event. They invited people to come down and learn from the Claude team how to run a better small business. Well, I got a chance to go down there. It was an awesome event.
Talked to all the Claude leadership that’s doing small business. It was just great. It just made me feel like I was with my peeps because it was just all about Claude. I just I nerded out completely. Well, after that event, they sent out a survey. Hey. Will you tell us more about what you’re doing with Claude?
And I as you know, I’m a total Claudeaholic, total Claude obsessed. So I told it all about what I was doing. And then they said, hey. Would you talk with our marketing team? Because we’re gonna write a blog about our trip around the country talking to small business owners. Yeah. I would happily do that. Then they said, hey.
We’re gonna feature you on our blog. What? com, has put out a blog, what 1,000 small business owners taught us about AI. Now you know that I’m having a great time using Claude. It’s completely changed my business, and I’m training people on how to use Claude. com, that’s kind of exciting.
Roughly, one in five attendees was already a consultant or educator teaching other small businesses, and several owners have become one since. For example, Pat Miller runs Small Business Owners Community, a nationwide solopreneur group, and a daily podcast. Hi, listeners. Good to see you.
A daily podcast, he says, could not exist without Claude Cowork handling production. He now lead teaches Claude for other solo founders, and that is the truth.
So that’s kinda cool that our show, Hi, the one you were graciously enough, gracious enough to tune into that we do every day here at 11AM central and the small business owners community where we’re bringing people together to figure out how to run a business. com. That’s really cool.
And if you haven’t heard me gush about what claw does for me every day for this show, it pulls together 50 or 60 different stories that I research every day before I come on air. It drafts what I’m thinking. Like, I narrate what I wanna say on the air, and it drafts it into bullet points so I can perform it back when we’re done.
It helps me with the ticker that runs in the bottom. It helps me with some of the pre promotion. It does all of the postproduction. It does all of the stuff that I literally would need a producer to do and said Claude is my producer. So, yeah, that’s pretty cool. That’s my other good news story of the day. We’ve got one more story to share.
We’re gonna talk about the SBOC conference. It is tomorrow. We’re getting together here in Milwaukee, and we’ll tell you more about it after we talk about our stage sponsor. Foureva Media is sponsoring the stage. Jamar and the team, they are in alignment with what we do here at SBOC.
They believe, just like we do, that building a small business alone is the hardest way to do it. And when you work with Foureva Media, they’re gonna help you strengthen your brand, grow your business, and get you into the right circle of people to help you move forward.
Because if you’re in the wrong circle of people, they’re either behind you on your journey or they’re too far in front of you on your journey. And either way, they can’t help you. That’s why they’ve built the forever circle membership and the 6 figure circle.
So that way, you can get the right information at the right time and get practical strategy and accountability. Everything you’ve already lived is an asset to tell your story and build your brand, and a strong brand isn’t just getting seen. It builds trust, revenue, and real impact.
Scan the QR code to learn more about Foureva Media, and you can learn how you can change your circle and change your business. Foureva Media is the sponsor of the Foureva Media stage at SBOC twenty six. Can’t wait to see Jamar in town here this week. New members of the small business owners community had a couple in the last week.
Holly from Brookfield joined. Ben joined from St. George, Utah. Ashley joined from Georgia. So welcome to Holly, Ben, and Ashley. Welcome to the group. And our big story is that our family reunion, the Super Bowl of small business, is happening tomorrow night. Tuesday night, Wednesday night, Thursday night, SBOC twenty six is finally here.
Two and a half days, 125 small business owners, all collaborating with one another because nobody ever taught us how to run a small business. We get to work with one another to figure it out. Mike Michalowicz is in town to be our keynote speaker. He’s gonna present on his book, The Money Habit. We’re gonna talk about marketing.
We’re gonna talk about personal presence, relationship building, legal stuff, money stuff, of course, AI. We’ve got two hours of AI content happening on Thursday. Idea slams, whiteboard sessions, like, it’s probably too much fun, but we call it business anyway.
So for those of you that are coming, I’m really excited to see you here in the Milwaukee area, as of tomorrow night. But between now and then, I have 11,000,000,000 things that have to be done. So I’m gonna go do that, and I’m gonna eat birthday Jimmy John’s with my lovely wife and daughter. So do what you need to do today. Get something done.
Join us tomorrow afternoon at SBOC twenty six. And as far as this show is concerned, it’s gonna be kinda spotty between now and the end of the month. I’ve got, the show today, nothing the rest of the week because we’ll be over at the conference Tuesday, Wednesday, Thursday, Friday. Then I’ll be on the air next week, Monday through Thursday.
But then the week after that, I’m not on the air because daddy’s going on vacation. Where? Vegas, baby. Why? Vegas, baby. It’s gonna be great. So I’ll talk to you next Monday after the conference. Thank you to Lisa Rabel for coming on the air today. Thanks to you for tuning in.
And for those of you that are coming to the conference, I’ll see you in just about twenty four hours. Between now and then, go sell something. Take care.