Contributed by SBOC Member:
Founder of the Small Business Owners Community
I’ve been sitting on this for months, and today I finally got to announce it. Mike Michalowicz is the keynote speaker for SBOC 26, September 15 through 17 in Brookfield, Wisconsin. In the room with us. In person. Not over Zoom this time.
If you know Mike’s work, you already understand why this matters. If you don’t, here is what you need to know before tickets go on sale on May 13.
Mike Michalowicz is the author of Profit First, which is required reading for anyone who owns a small business. The provocative point of that book is that your business will spend whatever you give it. If you give the operating expenses a thousand dollars, it spends a thousand dollars. If you give it five thousand, it spends five thousand. So the answer is not to work harder on the income side. The answer is to pay yourself first, pay your taxes first, and then run the business on what’s left.
It is a simple concept. It is also the reason millions of small business owners have stopped running their businesses on fumes. Profit First is practical, it is actionable, and it does not require an MBA to understand. Which, if you follow my work, you know is what I care about most.
Mike’s keynote is going to focus on his newest book, The Money Habit. Think of it as the sequel to Profit First. Same principles, but applied to what happens after the money leaves your business. How does your family spend money? How does your personal budget work? How do you build a money habit that makes business success actually translate into a better life?
This is a question I get from business owners all the time. They’re making more than they ever have, and they still feel broke. The Money Habit is the book that addresses that problem head on.
Two big things to know about SBOC 26.
First, Mike is going to be in the room with us. Two conferences ago, he joined via Zoom. That was great. But there’s a night and day difference between a speaker on a screen and a speaker standing in the room talking to you. The networking before and after a keynote is where a lot of the magic happens at this conference, and you cannot network with a video feed.
Second, the ticket price is $399. That is the lowest I have ever set it. Way lower than previous years. I can do that this year because our sponsors are showing up, the community is growing, and my main goal this year is to fill the room. Filling the room means more business owners collaborating, more relationships formed, and more momentum carried out of the weekend.
The room seats 200. Eighty-five tickets are already spoken for through sponsorships and pre-sales. That leaves 115 to sell. Here’s the thing. The wait list right now has roughly 225 to 240 people on it between SBOC community members and non-members. So the math is not favorable.
Here’s how to get in:
If you want to be in the room with Mike Michalowicz, get on the wait list now at smallbusinesscommunity.com. That is your best shot at one of these 115 seats.
Mike Michalowicz is one of the few thought leaders in the small business world who teaches in a way you can actually act on. He’s funny. He’s sharp. He treats small business owners like adults who can handle real ideas. Two days in a room with him, surrounded by 200 other business owners who are trying to run modern businesses, is the kind of weekend that changes how the rest of your year goes.
SBOC 26. September 15 through 17. Brookfield, Wisconsin. $399. Get on the wait list at smallbusinesscommunity.com.
Pat spent two decades in broadcasting management and hosting. After leaving the radio industry, he spent time consulting small businesses and realized the support system for entrepreneurs was broken. Where could you find help for improving small businesses and building real connections with other like-minded people. In June of 2020, the Idea Collective Small Business Community was born.