You’re starting a business but you need to get the word out any way you can. After all, how can you get sales if people don’t even know you exist!? Targeted advertising seems like the logical solution but doesn’t always get you in front of the right audience. So what then?

Have you thought about giving a sponsorship a try? I’m breaking down the do’s and don’ts, how sponsorships work, what to ask for, and why sponsorships are an incredible way to grow a business!

Also on this episode:

• Authenticity / Social Media / WWRN – We’re talking with Sara Deacon, The Adulting Coach all about authenticity. Sara’s approach to embracing her silly side and adding some FUN to how she approaches her business have opened up deeper conversations to discover the blocks that may be getting in the way of success, both in business and in life.
• Virtual Events / Marketing / Community – Online events usual garner lots of interest but few that show up. Alexis Caldicott, Events Expert and owner of the A-Team Event Company shares how she gets people to actually show up when they say they will.
• Consistency / Marketing – Does it feel like all your marketing efforts are happening in vain? Tricia Turpenoff, brand photographer and CEO of Turpenoff Photography is letting us know what works for her and how she is able to sell out of headshot slots WAY before the events she attends.

The Idea Collective

Tired of working on your small business all by yourself? Wish you could have allies and partners willing to answer your questions, pick you up when you’re struggling and celebrate when you’re winning? Check out the international small business community that is working together to beat the odds and achieve their small business goals: The Idea Collective Small Business Incubator.

Be our Guest

And, we’d love to have you on the Pat Miller Show. Use the booking link below.