Contributed by SBOC Member:
Founder of the Small Business Owners Community
In the past few days, the Studio Ghibli Style images (as seen above and below) and other creatively modified pictures have been flying across our feeds. I couldn’t help myself with the technology. I asked it to replace Ringo Starr with my face to put me in the Beatles. What’s scary – I DIDN’T TELL IT WHICH ONE WAS RINGO.
If you’d like to try it, here are the steps:
And is image generation working for Open AI? Check out this tweet from CEO Sam Altman:
Since the big reveal in the Spring of 2023, I believed that the AI Adoption tipping point would be when “AI Agents” became mainstream. An AI Agent will be when AI will autonomously perform tasks on our behalf with little to no direction. When AI agents can consistently handle outreach, management, reporting, tracking, organization, optimization and more with an acceptable (and improving) error rate, I felt that we would see a rapid adoption in small business. It’s still true, the arrival of AI Agents will change everything. I expect them to begin arriving later this year.
But, becoming a Muppet with one keystroke has sent off some alarm bells in my head. Even though I’ve been passionate about playing with the creative tools AI has presented, it never really clicked with me that the work required to turn ideas into reality is on its way to zero.
The effort for “doing creative work” is evaporating and those of you ghostwriting books, creating social media posts, making art and videos…you need to pause and see how you can get into the Ideas Business, not the Doing Business.
Isn’t it fascinating? The old adage is that ideas are cheap and execution is everything. Now, I can daydream a December Small Business Retreat (hint) and in one afternoon build the website, agenda, sales collateral, promo video, social media accounts, and still have time to go hit a bucket of golf balls. All of that work used to take weeks.
And, don’t get too comfortable in other areas, too. If you provide a service that generates revenue, it’s only a matter of time until an AI tool is tuned and GOOD ENOUGH to perform your service for faster and way cheaper than you will. From tax preparation to investing, legal advice, and more – it’s all coming.
You’re not a website builder, you’re a website builder exclusively for speakers. (Shoutout to Kristin and Crash Design) Become not only a website builder, but an irreplaceable expert in the industry that connects, innovates, and leads in one narrow space.
Run to areas in your business where you can connect the information dots and extract value from chaos for your clients. Your insights and observations are critical and they’ll be some of the last pillars to fall. Help them find the answers and let technology help with the fixes. Where are you doing this for your clients?
Every facet of your workflow can be made simpler by adopting these tools. Planning, writing, execution, analysis, research, recaps, everything is made better once you figure out a way to move faster and deliver more value using AI. The tools aren’t going away so explode the value you provide for your clients in a hyper-efficient way.
AI made me a Muppet and it reminded me of the mass market adoption and acceleration of these tools. In about August, we’re going to see a wave of now-sleeping small business owners realize that “Hey, I’m getting fewer clients,” because they aren’t paying attention.
Pat spent two decades in broadcasting management and hosting. After leaving the radio industry, he spent time consulting small businesses and realized the support system for entrepreneurs was broken. Where could you find help for improving small businesses and building real connections with other like-minded people. In June of 2020, the Idea Collective Small Business Community was born.
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